Our people
Find out more about our team at the Consumer Experience and Innovation (CXI) Research Group.
Leadership team
A leadership team of experienced researchers.
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Dr Vlad Demsar
Director, CXI Research Group -
Dr Bo Pang
Associate Director, CXI Research Group -
Professor Carla Ferraro
Strategic Advisor, CXI Research Group
Adjunct industry fellows
We work closely with experienced industry professionals – bringing practical expertise to everything we do.
| Name | Position | Areas of expertise |
|---|---|---|
| Bernie Brookes | Owner and Executive Chairman, collete by collete hayman | Retail and business strategy |
| David Ginsberg | Managing Director, Retail Growth Concepts | Retail customer experience |
| Lisa Lewers | CEO and Managing Partner, Lewers RISI | Market research, strategy and communications |
| Mohit Bhargava | Marketing Director South East Asia and India, Universal Pictures | Marketing strategy and communications |
Research associates
The group serves as a hub for scholars and subject matter experts from Australian, European and American universities.
| Name | Position | Research area | Methodological expertise |
|---|---|---|---|
| Hassan Kalantari Daronkola | Senior Lecturer, Marketing | Consumer behaviour, Artificial Intelligence, retail, sustainability, tourism, sport, pricing | Surveys, experiments, choice modelling |
| Ryan Jopp | Senior Lecturer, Management | Teaching and learning, authentic learning, AI in education, business sustainability education, teaching awards, tourism management, climate change in tourism, business sustainability, workplaces, hospitality | Qualitative, quantitative |
| Mohsen Kafaei | Research Assistant | Architecture, ambient smell, human emotion, built environment | Qualitative (interviews), quantitative (psychological tests), EEG, EDA |
| Civilai Leckie | Associate Professor, Marketing | Brand management, consumer behaviour, B2B relations (relationship marketing), customer engagement, prosocial behaviour, sustainability | Survey design, experimental design, segmentation, SEM, PLS |
| Mohsin Malik | Associate Professor, Project Management | Emerging technologies, digital transformations, project management, organisational culture, innovation, supply chain management | Quantitative, industry research and consulting |
| Katherine Raw | Lecturer, Sport Management | Sport, social impact, innovation, social entrepreneurship, measuring impact, industry research | Qualitative, quantitative |
| Johnpaul Smith | Lecturer, Marketing | Social marketing, prosocial change, authenticity through engagement and branding, alcohol consumption, diversity, equity and inclusion, marginalised communities | Qualitative methods, ZMET, co-design |
| Lucas Whittaker | Lecturer, Marketing | Sustainability, behaviour change, deepfake advertising, misinformation, Artificial Intelligence | SEM, data analytics, experiments, PROCESS modelling |
| Carleigh Yeomans | Lecturer, Sport Management | Consumer behaviour, sport, loyalty, retention, social impact, wellbeing, connection | SEM, machine learning predictions, driver analysis, surveys, data extraction and scraping, system integration and automation |
| Nives Zubcevic-Basic | Senior Lecturer, Marketing | Advertising, sport | Quantitative, qualitative |
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