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Dr Adam Karg

Program Leader, Social Connectedness

Adam leads our Social Connectedness program and the Sport Innovation Research Group in the Swinburne Business School. His main research areas are concerned with sport customer equity, specifically sport fan and member satisfaction, engagement and the building organisation-fan relationships and communities. 

Following the completion of his PhD in 2011, Adam taught in, and led Sport Management Programs at Deakin University. He has also been engaged in a range of research and consulting activities with over 70 national and state sporting organisations, governing bodies, sport technology start-ups and professional sport teams in Australia and overseas.

You can contact Adam on akarg@swin.edu.au.