Swinburne’s Sarah Graham has been named among Australia’s most innovative Chief Marketing Officers in the third annual CMO50 list.
The annual list, compiled by IDG Communications’ CMO magazine, is aimed at recognising Australia’s 50 top chief marketing officers driving business impact within their organisation.
It recognises those leading the marketing function who are demonstrating innovative, strategic thinking, driving business change and commercial success, showcasing modern marketing leadership, and enabling greater collaboration and better customer engagement as a result.
Ms Graham says she is honoured to have been recognised.
“This is as much a recognition of the marketing team as it is of me,” Ms Graham says.
“The judges particularly stressed that they were looking for innovation and commerciality in those who made the list.”
Ms Graham joined Swinburne in 2014. In addition to leading Swinburne’s marketing, recruitment and admissions functions, she currently heads the Swinburne Advancing Marketing Innovation program, a multi-year program to develop the digital platforms and capabilities to deliver a lifetime of value for Swinburne’s customers.
“I want Swinburne to be able to develop a relationship with each of our customers, where we truly know them and become a trusted partner for their whole life,” she says.
CMO50 for 2017
A range of industry sectors, from education to insurance, financial services, IT, entertainment and retail and a mix of industry were represented amongst the top 50.
Taking out the top three spots were Sportsbet’s Barni Evans, the ABC’s Leisa Bacon and Qantas’s Stephanie Tully.
Chief marketing officers from Deakin and Curtin universities were also named on the list.
The winners were announced at a gala event in Sydney on 19 October.
See the full list at: https://www.cmo.com.au/cmo50/