Soccer player and entrepreneur, Simon Murphy, is transforming the way soccer games are recorded with his newly launched app, RefLIVE, designed to digitise the match day administration process for soccer referees.
As a player, coach and referee, Mr Murphy has experienced first-hand the difficulties associated with the administration of matches.
He came up with the idea to develop a more simplified, accurate and efficient system for referees while studying his Graduate Certificate of Entrepreneurship and Innovation at Swinburne.
“We made our official launch at the recent pre-Olympic match between the Matilda’s and New Zealand, a world first for our type of technology,” says Mr Murphy.
“The feedback from the officials that used our technology was overwhelmingly positive, with many of them asking if they could use it for all of their games.”
Mr Murphy says the current process to record match details is out-dated and inaccurate for the referees, teams and league administrators.
“Referees use paper-based team sheets and record in-game events with a pen and notepad. This app is to designed to improve the efficiency of record keeping, making it easier for referees to keep better track of their games,” says Mr Murphy.
“The way it works is easy. The pre-match functions, such as adding teams, players and match locations can be recorded on the smartphone app before the game.
“The in-game recording of match details – goals, cards and substitutes – is entered on the smartwatch app and the post-game report is reviewed and submitted again via the smartphone.”
Mr Murphy says the team are looking to grow the user base of the app internationally.
“We’ve even translated the app into Japanese and looking to add a few more languages.”
The goal for Mr Murphy is to create enterprise solutions for leagues and governing bodies to fully digitalise the referees’ administration process.
“Look out for us in world football and major tournaments. Our dream is to be used in the World Cup.”