Venture Planning
Duration
- One Semester or equivalent
Contact hours
- 36 hours
On-campus unit delivery combines face-to-face and digital learning.
Corequisites
Anti Requisites : Completion of a unit that is very similar in content or the content overlaps with another unit.
Aims and objectives
This Unit by building on prior and existing knowledge in relation to
a) discovering a business idea and
b) researching, recognising, evaluating and screening the feasibility of a business opportunity, aims at developing a strategy development planning framework for a new venture to meet a business and/or a societal need. This Unit focuses on the start-up, growth and maturity phases of a new venture’s lifecycle, exploring the strategy development stage (business model generation, business planning, growth and maturity potentials).
This unit assumes prior knowledge on
a) feasibility analysis,
b) industry analysis,
c) market analysis,
d) competitor analysis and
e) product/service prototype development.
This unit is largely interactive and process-orientated. The processes and tools taught in this unit can be largely applied to entrepreneurship and innovation in any context: new businesses, existing businesses (small or large), not-for-profit, public service.
Student who successfully complete this unit will be able to:
1. Apply coherent and advanced knowledge on lean start-up principles, business model generation tools, linking business model to business plan, building the foundations and strategies for growth, reaching maturing and exit strategies (success, failure and succession) and internationalization strategies.
2. Advanced knowledge and understanding of strategic business planning within an entrepreneurial context.
3. Apply planning, problem solving, strategic and decision-making methodologies to implement innovative business solutions to complex problems with intellectual independence.
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
Face to Face
24 hours (12 x 2 hours)
or
Block Mode:
This unit may be delivered in block or intensive mode. Block mode may consist of blended, intensive and immersive teaching, which can include full day teaching and weekend teaching requirements – as specified in the Unit Outline.
Online Contact: Lecture
12 hours (12 x 1 hour)
Independent Learning
114 hours (12 x 9.5 hours)
Student workload:
For all teaching and learning structures (both face to face and online), students are expected to spend an average of 150 hours per unit in total over the duration of the study period
This includes all:
• Scheduled teaching and learning events and activities (contact hours timetabled in a face-to-face teaching space) and scheduled online learning events (contact hours scheduled in an online teaching space), and
• Non-scheduled learning events and activities (including directed online learning activities, assessments, independent study, student group meetings, and research)
• Read all prescribed materials and/or view videos in preparation for each class
• Attend and engage in all scheduled classes (face to face or online)
• Start assessment tasks well ahead of the due date, and submit assessments promptly
• Read / listen to all feedback carefully, and consider it for future assessment
• Engage with fellow students and teaching staff (don’t hesitate to ask questions)
Assessment
Assignment (Individual) 50-70%
Project Presentation (Group) 30-50%
Content
• Business Model and Strategic Planning Process for Entrepreneurial Ventures [lean start-up principles; business model and planning; customer segments; distribution channels; value proposition and marketing strategy]
• Business Models and Values [values; vision and mission; values-based marketing; ethics-establishing a strong ethical culture; brand values]
• Legal foundations and Intellectual Property
• Business Model and Business Planning Process [purpose, structure and content; business plan outline and development; financial plan; strategic plan; presenting/pitching a business plan with confidence]
• Raising money for starting and growing businesses [valuation; financing and funding a new venture; harvesting the venture and investments]
• Preparing, Evaluating and Managing the Challenges of Entrepreneurial Growth [using the business model to strategize; strategies for growth]
• The entrepreneurial firm’s international expansion process [international growth strategies; franchising]
• Maturity [exit routes; success; failure; business valuation; succession planning]
• Business Models and Values [values; vision and mission; values-based marketing; ethics-establishing a strong ethical culture; brand values]
• Legal foundations and Intellectual Property
• Business Model and Business Planning Process [purpose, structure and content; business plan outline and development; financial plan; strategic plan; presenting/pitching a business plan with confidence]
• Raising money for starting and growing businesses [valuation; financing and funding a new venture; harvesting the venture and investments]
• Preparing, Evaluating and Managing the Challenges of Entrepreneurial Growth [using the business model to strategize; strategies for growth]
• The entrepreneurial firm’s international expansion process [international growth strategies; franchising]
• Maturity [exit routes; success; failure; business valuation; succession planning]
Study resources
- Reading materials.
Reading materials
Students are advised to check the unit outline in the relevant teaching period for appropriate textbooks and further reading