This Unit by building on prior and existing knowledge in relation to
a) discovering a business idea and
b) researching, recognising, evaluating and screening the feasibility of a business opportunity, aims at developing a strategy development planning framework for a new venture to meet a business and/or a societal need. This Unit focuses on the start-up, growth and maturity phases of a new venture’s lifecycle, exploring the strategy development stage (business model generation, business planning, growth and maturity potentials).
This unit assumes prior knowledge on
a) feasibility analysis,
b) industry analysis,
c) market analysis,
d) competitor analysis and
e) product/service prototype development.
This unit is largely interactive and process-orientated. The processes and tools taught in this unit can be largely applied to entrepreneurship and innovation in any context: new businesses, existing businesses (small or large), not-for-profit, public service.
Student who successfully complete this unit will be able to:
1. Apply coherent and advanced knowledge on lean start-up principles, business model generation tools, linking business model to business plan, building the foundations and strategies for growth, reaching maturing and exit strategies (success, failure and succession) and internationalization strategies.
2. Advanced knowledge and understanding of strategic business planning within an entrepreneurial context.
3. Apply planning, problem solving, strategic and decision-making methodologies to implement innovative business solutions to complex problems with intellectual independence.
4. Communicate and present in a proficient and professional manner as a member or leader of a diverse group of people.