Strategic and Entrepreneurial Marketing

MKT60006 12.5 Credit Points Hawthorn

Duration

  • One Semester or equivalent

Contact hours

  • 36 hours

2020 teaching periods

Hawthorn

HB2  HE Block 2 HB4  HE Block 4

Dates:
23 Mar 20 - 3 May 20

Results:
2 Jun 20

Last self enrolment:
23 Mar 20

Census:
3 Apr 20

Last withdraw without fail:
17 Apr 20

Dates:
1 Jun 20 - 12 Jul 20

Results:
18 Aug 20

Last self enrolment:
1 Jun 20

Census:
12 Jun 20

Last withdraw without fail:
26 Jun 20

More teaching periods
HB6  HE Block 6 Higher Ed. Semester 1

Dates:
24 Aug 20 - 4 Oct 20

Results:
3 Nov 20

Last self enrolment:
24 Aug 20

Census:
4 Sep 20

Last withdraw without fail:
18 Sep 20

Dates:
2 Mar 20 - 31 May 20

Results:
7 Jul 20

Last self enrolment:
15 Mar 20

Census:
31 Mar 20

Last withdraw without fail:
17 Apr 20

Higher Ed. Semester 2

Dates:
3 Aug 20 - 1 Nov 20

Results:
8 Dec 20

Last self enrolment:
16 Aug 20

Census:
31 Aug 20

Last withdraw without fail:
18 Sep 20


Aims and objectives

This unit adopts a general management perspective, and explores how marketing contributes to corporate strategy and how marketing influences and is influenced by other functions within the organisation. Students will learn to be effective members of entrepreneurial teams, to comprehend a world characterised by uncertainty and change, and to identify and evaluate opportunities.
 
Students who successfully complete this unit will be able to:
 
1. Apply coherent and advanced knowledge of marketing theories and concepts in diverse contexts and applications using critical thinking.
 
2. Apply problem solving, design and decision-making methodologies to identify and provide innovative solutions to complex problems with intellectual independence.
 
3. Apply marketing fundamentals to the analysis, design and operation of a business model using appropriate marketing methods and tools, applied in a variety of contexts.
 
4. Communicate proficiently in professional practice to a variety of audiences, function as an effective member or leader of a diverse team
 
5. Apply knowledge of research principles and methods to plan and execute a piece of research with some independence.

Courses with unit