Social Network Analysis

INF80055 12.5 Credit Points Hawthorn


  • One semester or equivalent

Contact hours

  • 30 Hours plus blended

On-campus unit delivery combines face-to-face and digital learning.

Aims and objectives

This unit aims to develop student's ability to understand the impact of social relationships in business, organisation and communities. Students will learn the theoretical foundations of social network analysis, design and conduct social network research in an applied way. Students will move from the fundamentals of networks to knowledge on how to use cutting-edge statical network models and software such as MPNet and VPNet, to gain deeper insights into network processes and improve business, organisational and community outcomes.
Unit Learning Outcomes (ULO)
On successful completion of this unit students will be able to:
1. Demonstrate coherent and advanced knowledge of social network theoretical concepts and their application
2. Critically analyse and synthesise network data available for an organisation/group 
3. Apply knowledge of research principles and methods to design appropriate network research questions
4. Critically evaluate data and present an integrated and comprehensive report as a response to the identified research question
5. Apply team work knowledge and skills in effective collaboration across a range of complex activities and contexts during data analysis