Social Media Networks and Communities

MDA80011 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students


  • One Semester or equivalent

Contact hours

  • 36 hours

On-campus unit delivery combines face-to-face and digital learning.

2023 teaching periods


Higher Ed. Semester 2

31 Jul 23 - 29 Oct 23

5 Dec 23

Last self enrolment:
13 Aug 23

31 Aug 23

Last withdraw without fail:
15 Sep 23

Aims and objectives

This unit examines the communication practices within groups and communities that exist predominantly on social media platforms. They will critically analyse network and community formation on social media and how these work on an individual, collective level and within broader media ecologies. Students will present research and analysis about the cultural, political and technological aspects of online social lives and their connection with mediated and lived experiences.

Students who successfully complete this unit will be able to:
1. Describe and reflect on key theoretical approaches to social media networks and communities
2. Identify political, cultural, social and technological aspects and impacts of social media networks and communities
3. Apply research and critical analysis to the communication practices of online groups and their potential social impacts
4. Present critical reflection of ethical responsibilities for communication,