Social Media Networks and Communities
Duration
- One Semester or equivalent
Contact hours
- 36 hours
On-campus unit delivery combines face-to-face and digital learning.
2023 teaching periods
Hawthorn Higher Ed. Semester 2 |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Aims and objectives
Students who successfully complete this unit will be able to:
1. Describe and reflect on key theoretical approaches to social media networks and communities
2. Identify political, cultural, social and technological aspects and impacts of social media networks and communities
3. Apply research and critical analysis to the communication practices of online groups and their potential social impacts
4. Present critical reflection of ethical responsibilities for communication,
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
This Unit will involve up to 150 hours of work including:
Type (On-campus) | Hours per week | Number of Weeks | Total |
Face to Face Contact Lecture Tutorial |
1 2 |
8 8 |
8 16 |
Online Contact | N/A | ||
Specified Learning Activities Blended Learning activities Readings Research and discussion of assignment and weekly learning Group work on industry project |
3 4 |
4 12 |
12 48 |
Unspecified Learning Activities Independent study Assignment preparation Response to feedback and revision |
Recommended |
66 | |
TOTAL | 150 hours/12.5cp |
Assessment
Types | Individual or Group task | Weighting | Assesses attainment of these ULOs |
Research Presentation | Group | 30% | 1, 2, 3, 4 |
Social Media Network Analysis | Individual | 30% | 2, 3, 4 |
Social Media Case study | Individual | 40% | 1, 3, 4 |
Content
• Experimenting with social media affordances to engage ethically with communities
• Cultural, political and technological aspects of online social lives and their connection with mediated and lived experiences.
• Social media influence, branding and engagement and interaction with social media groups
• Social media and political engagement through networked communication practices
• Professional and ethical responsibilities of communicating and sharing within social media groups
Study resources
- References.
References
boyd, d. (2014). It's complicated: The social lives of networked teens. Yale University Press.
Livingstone, S. (2002). ‘Communication and identity’, in Young people and new media, Sage Publications,
London & Thousand Oaks & New Delhi, pp. 91-119.
Gillespie, T. (2014). 'The Relevance of Algorithms' in T. Gillespie, P. Boczkowsi, K. Foot (eds) Media
Technologies: Essays on Communication, Materiality, and Society, MIT Press, Cambridge, MA.
Marwick, A., & Boyd, D. (2011). To see and be seen: Celebrity practice on Twitter. Convergence, 17(2), 139-
158.
Papacharissi, Z. (Ed.). (2010). A networked self: Identity, community, and culture on social network sites.
Routledge