Screen Franchising and Innovation

MDA20007 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students

Duration

  • 1 semester/teaching period

Contact hours

  • 36 hours

2020 teaching periods

Hawthorn

Higher Ed. Semester 2

Dates:
3 Aug 20 - 1 Nov 20

Results:
8 Dec 20

Last self enrolment:
16 Aug 20

Census:
31 Aug 20
More teaching periods

Swinburne Online

Teaching Period 2

Dates:
6 Jul 20 - 4 Oct 20

Results:
27 Oct 20

Last self enrolment:
19 Jul 20

Census:
31 Jul 20

Prerequisites

50 Credit Points

Corequisites

Nil

Aims and objectives

This unit provides students with an understanding of screen franchising production and function, historically and culturally. Students will be equipped with the necessary tools to analyse and develop screen franchising opportunities. This unit will develop students’ understanding of the relationship between screen franchising, convergence and innovation.


Students who successfully complete this Unit will be able to:
• Critically analyse successful screen franchises.
• Construct and justify logical arguments about the functioning of screen franchises in the contemporary mediasphere.
• Prepare and deliver an oral presentation that demonstrates a command of professional presentation techniques.
• Use screen theories as presented in the unit to develop solutions to contemporary screen issues within the context of the discipline.