Screen Franchising and Innovation

MDA20007 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students

Duration

  • 1 semester or equivalent
     

Contact hours

  • 36 hours

On-campus unit delivery combines face-to-face and digital learning.

2021 teaching periods

Hawthorn

Higher Ed. Semester 2

Dates:
2 Aug 21 - 31 Oct 21

Results:
7 Dec 21

Last self enrolment:
15 Aug 21

Census:
31 Aug 21
More teaching periods

Swinburne Online

Teaching Period 3

Dates:
8 Nov 21 - 13 Feb 22

Results:
8 Mar 22

Last self enrolment:
21 Nov 21

Census:
3 Dec 21

Last withdraw without fail:
31 Dec 21

Prerequisites

50 Credit Points

Corequisites

Nil

Aims and objectives

This unit provides students with an understanding of screen franchising production and function, historically and culturally. Students will be equipped with the necessary tools to analyse and develop screen franchising opportunities. This unit will develop students’ understanding of the relationship between screen franchising, convergence and innovation.


Students who successfully complete this Unit will be able to:
• Critically analyse successful screen franchises.
• Construct and justify logical arguments about the functioning of screen franchises in the contemporary mediasphere.
• Prepare and deliver an oral presentation that demonstrates a command of professional presentation techniques.
• Use screen theories as presented in the unit to develop solutions to contemporary screen issues within the context of the discipline.