Screen Franchising and Innovation

MDA20007 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students


  • 1 semester or equivalent

Contact hours

  • 36 hours

On-campus unit delivery combines face-to-face and digital learning.

2022 teaching periods


Higher Ed. Semester 2

1 Aug 22 - 30 Oct 22

6 Dec 22

Last self enrolment:
14 Aug 22

31 Aug 22

Last withdraw without fail:
16 Sep 22

More teaching periods
Swinburne Online

Teaching Period 2

11 Jul 22 - 9 Oct 22

1 Nov 22

Last self enrolment:
24 Jul 22

5 Aug 22

Last withdraw without fail:
26 Aug 22


50 Credit Points



Aims and objectives

This unit provides students with an understanding of screen franchising production and function, historically and culturally. Students will be equipped with the necessary tools to analyse and develop screen franchising opportunities. This unit will develop students’ understanding of the relationship between screen franchising, convergence and innovation.

Students who successfully complete this Unit will be able to:
• Critically analyse successful screen franchises.
• Construct and justify logical arguments about the functioning of screen franchises in the contemporary mediasphere.
• Prepare and deliver an oral presentation that demonstrates a command of professional presentation techniques.
• Use screen theories as presented in the unit to develop solutions to contemporary screen issues within the context of the discipline.