Screen Franchising and Innovation
Duration
- 1 semester or equivalent
Contact hours
- 36 hours
On-campus unit delivery combines face-to-face and digital learning.
2023 teaching periods
Hawthorn Higher Ed. Semester 2 |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Swinburne Online Teaching Period 1 |
Swinburne Online Teaching Period 3 | |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
Aims and objectives
Students who successfully complete this Unit will be able to:
1. Demonstrate knowledge, conceptual understanding, and expertise in screen adaptation, franchising, and transmedia storytelling.
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
Hawthorn
Type | Hours per week | Number of Weeks | Total |
On-campus Class | 4 | 12 | 48 |
Online Learning activities | 2 | 12 | 24 |
Unspecified Activities Independent learning | 6.5 | 12 | 78 |
TOTAL | 150 hours |
Swinburne Online
Type | Hours per week | Number of Weeks | Total |
Online Directed Online Learning and Independent Learning | 12.5 | 12 | 150 |
TOTAL | 150 hours |
Assessment
Types | Individual/Group Role | Weighting | Unit Learning Outcomes (ULOs) |
Transmedia Franchise Analysis | Individual | 20% | 1, 2, 3, 4, 5 |
Assignment | Group | 20% | 1, 2, 3, 4, 5 |
Screenplay Adaptation | Individual | 60% | 1, 2, 3, 4, 5 |
Content
- Fandom and Serial Fiction
- Screen Adaptation
- Storytelling in Pulps, Soap Operas and Comics
- The Evolution of the Blockbuster
- Rules of Screen Franchising
- Semiotics of Movie Marketing
- Merchandising and Convergence
Study resources
- Reading materials.