Screen Franchising and Innovation
Duration
- 1 semester/teaching period
Contact hours
- 36 hours
2020 teaching periods
Swinburne Online
Teaching Period 3 | ||
---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Hawthorn
Higher Ed. Semester 2 | ||
---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Swinburne Online
Teaching Period 2 | ||
---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
Corequisites
Aims and objectives
Students who successfully complete this Unit will be able to:
• Critically analyse successful screen franchises.
• Construct and justify logical arguments about the functioning of screen franchises in the contemporary mediasphere.
• Prepare and deliver an oral presentation that demonstrates a command of professional presentation techniques.
• Use screen theories as presented in the unit to develop solutions to contemporary screen issues within the context of the discipline.
Unit information in detail
- Teaching methods, assessment, general skills outcomes and content.
Teaching methods
This unit will involve up to 150 hours of work including:
Type (On-campus) | Hours per week | Number of Weeks | Total |
Face to Face Contact Lecture Tutorial |
2 1 |
12 12 |
24 12 |
Online Contact | N/A |
|
|
Specified Learning Activities Readings, Group work | 3 | 12 | 36 |
Unspecified Learning Activities readings and assignment research independent study | 6.5 | 12 | 78 |
TOTAL |
|
| 150 hours/12.5cp |
Assessment
Types | Individual or Group task | Weighting | Assesses attainment of these ULOs |
Screenplay Adaptation | Individual | 60% | 1,2,3,4 |
The Transmedia Franchise Pitch | Group | 20% | 1,2,3,4 |
Transmedia Franchise Analysis | Individual | 20% | 1,2,3,4 |
General skills outcomes
• problem solving skills
• analysis skills
• communication skills
• ability to tackle unfamiliar problems
• ability to work independently
• teamwork skills
Content
• Screen Adaptation
• Storytelling in Pulps, Soap Operas and Comics
• The Evolution of the Blockbuster
• Rules of Screen Franchising
• Semiotics of Movie Marketing
• Merchandising and Convergence
• Media Partexts and the Toyetic
• Tapping into the Zeitgeist
Study resources
- Reading materials.