Public Relations: Reputation to Risk

PUB60001 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students


  • One semester

Contact hours

  • 36

On-campus unit delivery combines face-to-face and digital learning.

2023 teaching periods


Higher Ed. Semester 1

27 Feb 23 - 28 May 23

4 Jul 23

Last self enrolment:
12 Mar 23

31 Mar 23

Last withdraw without fail:
14 Apr 23

Aims and objectives

This unit provides students with an understanding of Public Relation's role in reputation management, and it provides students with appropriate methodologies for this task.

Unit Learning Outcomes
On successful completion of this unit students will be able to:

1. Critically evaluate PR's role in corporate reputation management
2. Analyse and identify ethical issues that arise in corporate reputation management
3. Critically apply methodologies for dealing with issues, crisis and risk communication requirements
4. Formulate reputation management through exploring a range of public relations sub-disciplines such as government and media relations.