New Venture Development
Duration
- One teaching period
Contact hours
- 36 contact hours
Prerequisites
ENT20006 Lean Startup SpringboardAims and objectives
This unit takes students through the process from opportunity evaluation to detailed planning for implementation. It covers the analysis of the commercial environment affecting the new ventures, resource acquisition and management, risk and rewards assessments to new venture ideas into viable new businesses. This unit is directed at developing and applying practical skills and experience in the context of developing new ventures rather than having a strong focus on theory. There is, therefore, an expectation that students will spend significant time on practical enquiry outside of contact hours.
1. Undertake research and carry out evaluation using a variety of sources in order to make judgements about the entrepreneurial business opportunities
2. Generate creative entrepreneurial solutions that are fit for purpose and be cognisant of the impact of business decisions to key stakeholders
3. Exercise the intellectual independence with an innovative and entrepreneurial mindset
4. Work collaboratively in diverse groups on new venture development tasks
Courses with unit
This is a unit of study in the Bachelor of Business suite of courses.
Unit information in detail
- Teaching methods, assessment, general skills outcomes and content.
Teaching methods
Lectures (1 hour)
Tutorials (1 hour)
Experiential learning (1 hour)
Assessment
1. Assignment (Individual and Group) 20-30%
2. Report (Individual) 50-60%
3. Report and presentation (Group) 20-30%
2. Report (Individual) 50-60%
3. Report and presentation (Group) 20-30%
General skills outcomes
The graduate attributes which relate to this unit help to produce graduates who are:
- Capable in their chosen professional, vocational or study areas
- Entrepreneurial in contributing to innovation and development within their business, workplace or community
- Effective and ethical in work and community situations
- Adaptable and able to manage change
- Aware of local and international environments in which they will be contributing (e.g. socio-cultural, economic, natural)
Content
- External environment analysis
- Industry analysis
- Competitor analysis
- Value chain analysis and entry strategy
- Entrepreneurial team
- Financial management
- Risks and rewards
Study resources
- Reading materials.
Reading materials
Students are advised to check the unit outline in the relevant teaching period for appropriate textbooks and further reading.