Marketing Strategy and Planning

MKT30016 12.5 Credit Points Hawthorn, Online, Sarawak Available to incoming Study Abroad and Exchange students

Duration

  • One Semester or equivalent


     

Contact hours

  • 36 hours Face to Face + Blended + Swinburne Online

On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.

2024 teaching periods

Hawthorn

Higher Ed. Semester 1		 Hawthorn

Higher Ed. Semester 2

Dates:
26 Feb 24 - 26 May 24

Results:
2 Jul 24

Last self enrolment:
10 Mar 24

Census:
31 Mar 24

Last withdraw without fail:
12 Apr 24

Dates:
29 Jul 24 - 27 Oct 24

Results:
3 Dec 24

Last self enrolment:
11 Aug 24

Census:
31 Aug 24

Last withdraw without fail:
13 Sep 24
More teaching periods
Swinburne Online

Teaching Period 1		 Swinburne Online

Teaching Period 3

Dates:
11 Mar 24 - 9 Jun 24

Results:
2 Jul 24

Last self enrolment:
24 Mar 24

Census:
5 Apr 24

Last withdraw without fail:
26 Apr 24

Dates:
4 Nov 24 - 9 Feb 25

Results:
4 Mar 25

Last self enrolment:
17 Nov 24

Census:
29 Nov 24

Last withdraw without fail:
27 Dec 24

Prerequisites

175 Credit Points from a Bachelor Degree
and

Aims and objectives

This unit aims to develop an understanding of the essential elements of marketing strategy, such as strategy formulation, planning, implementation and control in the contemporary business environment. This unit also aims to develop a student's analytical and creative skills in applying strategic decision-making frameworks to particular offerings, and to prepare a comprehensive strategy and plan that delivers the desired business outcomes. To design an effective marketing strategy to create and sustain superior performance, students will research, analyse and synthesise critical information from diverse sources. Students will apply these skills and knowledge into practical, realistic and dynamic global environments.
 
Unit Learning Outcomes (ULO) 
Students who successfully complete this unit will be able to:
 
1. Develop strategies and research-based responses to address real world issues and problems using relevant decision making theories and frameworks
2. Analyse and synthesise information from diverse sources relating to the global competitor environment and global customer base for an organisation
3. Prepare an integrated and comprehensive marketing plan and associated budget to meet a company’s overall mission
4. Apply teamwork knowledge and skills in effective collaboration across a range of activities and contexts