Managing Crisis Communications

CYB70005 12.5 Credit Points Hawthorn, Online

Duration

  • One Semester or equivalent

Contact hours

  • 36

2020 teaching periods

Swinburne Online

Teaching Period 1 Teaching Period 3

Dates:
9 Mar 20 - 7 Jun 20

Results:
30 Jun 20

Last self enrolment:
22 Mar 20

Census:
3 Apr 20

Last withdraw without fail:
24 Apr 20

Dates:
2 Nov 20 - 7 Feb 21

Results:
2 Mar 21

Last self enrolment:
15 Nov 20

Census:
27 Nov 20

Last withdraw without fail:
25 Dec 20


Prerequisites

50 Credit Points

Aims and objectives

Crisis communication is one of the most important aspects of crisis management and is one of the many specialised areas or functions of public relations. This unit develops students' ability to manage communication issues arising before, during and after a crisis within organisations.
 
Students who successfully complete this unit will be able to:
 
1. Critically evaluate differences in issues and crisis communication management within contemporary organisations with reference to cyber threats
2. Develop a crisis communication plan for an organisation
3. Formulate and deploy a crisis communication policy and describe its implementations using a variety of management techniques
4. Analyse the impact of digital media on organisational issues and crises and the consequences for communication management
5. Work collaboratively as a member or leader of a team and/or with stakeholders and implement methods for optimising collaboration