Introduction to Sports Business Management
Duration
- One Semester or equivalent
Contact hours
- Recommended 8 hours of study per week
2021 teaching periods
Swinburne Online
Teaching Period 1 | Teaching Period 3 | |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
Nil
Corequisites
NilAims and objectives
This unit introduces students to the varying aspects of government and corporate involvement in sport. It determines the relationship between corporate groups, sports organisations and government bodies to examine the potential for growth within these sectors. The unit focuses on recreational and professional agencies responsible for the organisation and delivery of sport throughout Australia and examines in detail their roles, functions and opportunities.
Upon successful completion of this unit, students will be able to:
1. Identify the social, political and commercial importance of sport in Australian society.
2. Analyse evolving opportunities for sport as a business.
3. Comprehend and apply the principles of using sport for commercial and entertainment value.
4. Demonstrate an understanding of agency in professional sport and sports events.
Courses with unit
This unit if offered as part of Swinburne Online programs.
Unit information in detail
- Teaching methods, assessment, general skills outcomes and content.
Teaching methods
Online (SOL):
Students are expected to spend 4 hrs per week in engagement online with learning activities and discussion boards; and other activities including independent study and assessment tasks for a total of approximately 150 hours.
Assessment
1. Online Activities (Individual) 10-20%
2. Assignment (Individual) 40-60%
3. Online Test (Individual) 30-40%
2. Assignment (Individual) 40-60%
3. Online Test (Individual) 30-40%
General skills outcomes
During this unit students will receive feedback on the following key generic skills:
• analysis skills
• communication skills
• ability to work independently
Content
• Aspects of government and corporate involvement in sport.
• The relationship between corporate groups, sports organisations and government bodies and the Potential for growth within these sectors.
• Recreational and professional agencies responsible for the organisation of sport.
• The roles, functions and opportunities in the delivery of sport throughout Australia.
• The relationship between corporate groups, sports organisations and government bodies and the Potential for growth within these sectors.
• Recreational and professional agencies responsible for the organisation of sport.
• The roles, functions and opportunities in the delivery of sport throughout Australia.
Study resources
- Reading materials.
Reading materials
Students are advised to check the unit outline in the relevant teaching period for appropriate textbooks and further reading.