Introduction to Sports Business Management

SPO10001 12.5 Credit Points Online Available to incoming Study Abroad and Exchange students


  • One Semester or equivalent

Contact hours

  • Recommended 8 hours of study per week

On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.

2021 teaching periods

Swinburne Online

Teaching Period 1 Teaching Period 3

8 Mar 21 - 6 Jun 21

29 Jun 21

Last self enrolment:
21 Mar 21

2 Apr 21

Last withdraw without fail:
23 Apr 21

8 Nov 21 - 13 Feb 22

8 Mar 22

Last self enrolment:
21 Nov 21

3 Dec 21

Last withdraw without fail:
31 Dec 21





Aims and objectives

This unit introduces students to the varying aspects of government and corporate involvement in sport. It determines the relationship between corporate groups, sports organisations and government bodies to examine the potential for growth within these sectors. The unit focuses on recreational and professional agencies responsible for the organisation and delivery of sport throughout Australia and examines in detail their roles, functions and opportunities.
Upon successful completion of this unit, students will be able to:
1. Identify the social, political and commercial importance of sport in Australian society.
2. Analyse evolving opportunities for sport as a business.
3. Comprehend and apply the principles of using sport for commercial and entertainment value.
4. Demonstrate an understanding of agency in professional sport and sports events.
5. Identify the basic levels of governance and administration in both recreational and professional sport in Australia.

Courses with unit

This unit if offered as part of Swinburne Online programs.