Fundamentals of Marketing

MKT10007 12.5 Credit Points Hawthorn, Online, Sarawak Available to incoming Study Abroad and Exchange students

Duration

  • One Semester or equivalent

Contact hours

  • 36

2020 teaching periods

Hawthorn

Higher Ed. Semester 2 HOL Study Period 2

Dates:
3 Aug 20 - 1 Nov 20

Results:
8 Dec 20

Last self enrolment:
16 Aug 20

Census:
31 Aug 20

Dates:
1 Jun 20 - 30 Aug 20

Results:
29 Sep 20

Last self enrolment:
14 Jun 20

Census:
22 Jun 20

More teaching periods
HOL Study Period 4

Dates:
30 Nov 20 - 28 Feb 21

Results:
30 Mar 21

Last self enrolment:
13 Dec 20

Census:
21 Dec 20

Swinburne Online

Teaching Period 3

Dates:
2 Nov 20 - 7 Feb 21

Results:
2 Mar 21

Last self enrolment:
15 Nov 20

Census:
27 Nov 20


Prerequisites

Nil

Corequisites

Nil
 
Alternative Tertiary Entry Program: Students who have passed MKT00002 are exempted from taking this unit and must select another unit in its place with advice from a Course Advice Specialist. 

Aims and objectives

This unit aims to introduce key marketing concepts and their application to modern business. Understanding the role of marketing will aid understanding the interconnections it has with other business disciplines, as well as providing a strong philosophical foundation for further studies in marketing. In addition, this unit provides students with the opportunity to develop generic skills. The unit provides students with a series of learning opportunities designed to explore basic business and Marketing concepts from a variety of viewpoints including theoretical and applied perspectives.
 
Students who successfully complete this unit will be able to:
 
1. Demonstrate a broad understanding of the major conceptual and theoretical principles upon which the practice of marketing is based
2. Demonstrate a general understanding of marketing management tasks and of how marketing fits into and interacts with other business functions within an organisation
3. Use research information and apply marketing concepts and principles to propose ethical, creative solutions to a range of marketing related problems that arise in business contexts
4. Work and communicate effectively as an individual or in teams