Communication Design Strategy

DDD30048 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students


  • One Semester or equivalent

Contact hours

  • 36 hours

On-campus unit delivery combines face-to-face and digital learning.

2023 teaching periods


Higher Ed. Semester 2

31 Jul 23 - 29 Oct 23

5 Dec 23

Last self enrolment:
13 Aug 23

31 Aug 23

Last withdraw without fail:
15 Sep 23

More teaching periods
Swinburne Online

Teaching Period 1
Swinburne Online

Teaching Period 3

13 Mar 23 - 11 Jun 23

4 Jul 23

Last self enrolment:
26 Mar 23

7 Apr 23

Last withdraw without fail:
28 Apr 23

6 Nov 23 - 11 Feb 24

5 Mar 24

Last self enrolment:
19 Nov 23

1 Dec 23

Last withdraw without fail:
29 Dec 23


150 credit points from a Bachelors degree 

Aims and objectives

This unit requires students to develop a strategic communication design project from initiation, design production and evaluation. Students will synthesise knowledge from design research methods, critical theory and design practice to examine and develop strategies underpinning a variety of commercial communication design projects. It will consolidate the nexus between design research methods and its practical application.
Unit Learning Outcomes (ULO) 
Students who successfully complete this unit will be able to:
1. Produce a research-instigated communication design strategy
2. Integrate research methods relevant to design enquiry
3. Develop strategic and appropriately-designed concepts and applications for a selection of media systems
4. Reflect upon and evaluate the viability and sustainability of the final outcome and recommended communication design strategy
5. Produce strategy and design outcomes as an integrated strategy document
6. Deconstruct the elements of communication design strategy into components of meaning that relate to a wider social context


Courses with unit

BH-DESCMN2 Bachelor of Design (Communication Design) (Honours)
BA-DESCMN3S Bachelor of Design (Communication Design)
BB-DCDBUS Bachelor of Design (Communication Design)/Bachelor of Business
BA-DES Bachelor of Design
BB-DESBUS Bachelor of Design/Bachelor of Business
BA-DESS Bachelor of Design
BB-DESMCMN Bachelor of Design/Bachelor of Media and Communication