Aviation Business Strategies and Management
Duration
- One Semester or equivalent
Contact hours
- 36 hours
On-campus unit delivery combines face-to-face and digital learning.
Aims and objectives
This unit of study will provide students with a comprehensive body of knowledge relating to Financial, Economic, Management and Marketing strategies in Air Transport Operations. The theory is enhanced through participation in a highly sophisticated airline simulation. The simulation requires analysis and decision-making skills in order to creatively formulate and test appropriate airline models in terms of aircraft and route selection, yield and pricing management, maintenance and cargo operations in a competitive environment.
Unit Learning Outcomes (ULO)
Students who successfully complete this Unit will be able to:
1. Interpret company financial statements
2. Explain and discuss capital budgeting techniques and funding mechanisms
3. Explain and discuss principles of economics including supply and demand, market forces and competitive strategies
4. Identify, review and evaluate key aviation business models and strategies
5. Explain and discuss key marketing concepts related to aviation such as yield management and service levels and delivery
6. Demonstrate initiative, creativity, critical and reflective thinking and judgement by applying ethical management principles and functions effectively in a simulation program that replicates an airline competitive environment and demonstrate cognisance of the impact of business decisions on the bottom line,
7. Demonstrate effective team work and oral and written communication skills in order to critically analyse and report findings achieved in the simulation program.
Unit information in detail
- Teaching methods, assessment, general skills outcomes and content.
Teaching methods
Scheduled face to face: Lectures (20 hours), Simulation/Tutorial activity (10 hours), Presentation (6 hours)
*Scheduled synchronous online learning events N/A
Non-scheduled online learning events and activities N/A
Other non-scheduled learning events and activities including independent study (approx. 114 hours)
*Scheduled synchronous online learning events N/A
Non-scheduled online learning events and activities N/A
Other non-scheduled learning events and activities including independent study (approx. 114 hours)
Assessment
| Types | Individual or Group task | Weighting | Assesses attainment of these ULOs |
| Online Test | Individual | 25-35% | 1,2,3,4,5,6,7 |
| Research Paper | Individual | 20-30% | 1,2,3,4,5,6,7 |
| Business Plan | Group | 10-20% | 1,2,3,4,5,6,7 |
| Activity Report | Group | 10-20% | 1,2,3,4,5,6,7 |
| Presentation | Group | 10-20% | 1,2,3,4,5,6,7 |
Minimum requirements to pass this unit
As the minimum requirements of assessment to pass the unit and meet all Unit Learning Outcomes to a minimum standard, a student must achieve:
i) An aggregate mark of 50% or more, and
ii) Complete all assessments
Students who do not successfully achieve hurdle requirement (ii) will receive a maximum of 44% as the total mark for the unit and will not be eligible for a conceded pass.
i) An aggregate mark of 50% or more, and
ii) Complete all assessments
Students who do not successfully achieve hurdle requirement (ii) will receive a maximum of 44% as the total mark for the unit and will not be eligible for a conceded pass.
General skills outcomes
You will be provided with feedback on your progress in attaining the following generic skills:
• Teamwork skills,
• Analysis skills,
• Problem solving skills,
• Communications skills,
• Ability to tackle unfamiliar problems, and
• Ability to work independently
• Teamwork skills,
• Analysis skills,
• Problem solving skills,
• Communications skills,
• Ability to tackle unfamiliar problems, and
• Ability to work independently
Content
Financial Strategies
• Working with Financial Statements
• Capital Budgeting Techniques
• Funding Mechanisms
Economic Strategies
• Understanding Market Forces
• Economics of Competition
Management Strategies
• Business Models
• Strategic Planning
• Organisational Capability and Workforce Planning
Marketing Strategies
• Market analysis, capacity controls and yield management
• Marketing tools and reservations systems
• Working with Financial Statements
• Capital Budgeting Techniques
• Funding Mechanisms
Economic Strategies
• Understanding Market Forces
• Economics of Competition
Management Strategies
• Business Models
• Strategic Planning
• Organisational Capability and Workforce Planning
Marketing Strategies
• Market analysis, capacity controls and yield management
• Marketing tools and reservations systems
Study resources
- Reading materials.
Reading materials
A list of reading materials and/or required texts will be made available in the Unit Outline.