Aviation Business Strategies and Management

AVA20003 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students

Duration

  • One Semester or equivalent

Contact hours

  • 36 hours

2020 teaching periods

Hong Kong/China

HB3  HE Block 3

Dates:
29 Feb 20 - 10 Jul 20

Results:
21 Jul 20

Last self enrolment:
6 Mar 20

Census:
27 Mar 20

Last withdraw without fail:
8 May 20

More teaching periods

Hawthorn

Higher Ed. Semester 2

Dates:
3 Aug 20 - 1 Nov 20

Results:
8 Dec 20

Last self enrolment:
16 Aug 20

Census:
31 Aug 20

Last withdraw without fail:
18 Sep 20


Aims and objectives

This unit of study will provide students with a comprehensive body of knowledge relating to Financial, Economic, Management and Marketing strategies in Air Transport Operations. The theory is enhanced through participation in a highly sophisticated airline simulation. The simulation requires analysis and decision-making skills in order to creatively formulate and test appropriate airline models in terms of aircraft and route selection, yield and pricing management, maintenance and cargo operations in a competitive environment.
 
Unit Learning Outcomes (ULO)

Students who successfully complete this Unit will be able to:
1. Interpret company financial statements
2. Explain and discuss capital budgeting techniques and funding mechanisms
3. Explain and discuss principles of economics including supply and demand, market forces and competitive strategies
4. Identify, review and evaluate key aviation business models and strategies
5. Explain and discuss key marketing concepts related to aviation such as yield management and service levels and delivery
6. Demonstrate initiative, creativity, critical and reflective thinking and judgement by applying ethical management principles and functions effectively in a simulation program that replicates an airline competitive environment and demonstrate cognisance of the impact of business decisions on the bottom line,
7. Demonstrate effective team work and oral and written communication skills in order to critically analyse and report findings achieved in the simulation program.