Airline Revenue Management and Pricing

AVA80034 12.5 Credit Points Off-Campus

Duration

  • One Semester or equivalent

Contact hours

  • Nil

2020 teaching periods

Hawthorn

Higher Ed. Semester 1

Dates:
2 Mar 20 - 31 May 20

Results:
7 Jul 20

Last self enrolment:
15 Mar 20

Census:
31 Mar 20

Last withdraw without fail:
17 Apr 20


Aims and objectives

On completion of this unit students should have a good knowledge of airline revenue management and pricing as well as the inter-departmental relations with airline scheduling, passenger marketing, product distribution, sales and loyalty programs. There will be an understanding of the history of airline deregulation and the growth of air travel and low-cost carrier competition, and an insight into service marketing, which is perishable with inherent spoilage. Business practice aspects include passenger demand variations, customer segmentation and pricing, booking class assignment, inventory control and distribution facets of airline management and strategy. Performance monitoring and measurement will be considered as well as organisational models.

Unit Learning Outcomes

Students who successfully complete this unit will be able to:

1. Discuss the basic principles of passenger Revenue Management
2. List the factors that affect demand for seats
3. Describe how price is a strategic "lever" in demand management
4. Demonstrate technical RM skills and strategies
5. Discuss the different reports available to measure RM performance
6. Discuss the intricacies of an effective RM organization supported by robust processes
7. Demonstrate through creative and informed individual written communications the application of analysis and theory to current practices and developments in Revenue Management practices of airlines.