Airline Revenue Management and Pricing
- One Semester or equivalent
On-campus unit delivery combines face-to-face and digital learning.
2023 teaching periods
Higher Ed. Semester 2
Last self enrolment:
Last withdraw without fail:
Aims and objectives
Unit Learning Outcomes
Students who successfully complete this unit will be able to:
1. Discuss the basic principles of passenger Revenue Management
2. List the factors that affect demand for seats
3. Describe how price is a strategic "lever" in demand management
4. Demonstrate technical RM skills and strategies
5. Discuss the different reports available to measure RM performance
6. Discuss the intricacies of an effective RM organization supported by robust processes
7. Demonstrate through creative and informed individual written communications the application of analysis and theory to current practices and developments in Revenue Management practices of airlines.
Unit information in detail
- Teaching methods, assessment, general skills outcomes and content.
*Scheduled face to face: N/A
*Scheduled synchronous online Learning events: N/A
Non-scheduled online learning events and activities: 48 hours
Other non-scheduled learning events and activities including independent study: approx. 102 hours
Individual or Group task
Assesses attainment of these ULOs
Minimum requirements to pass this Unit
As the minimum requirements of assessment to pass a unit and meet all Unit Learning Outcomes to a minimum standard, a student must achieve:
(i) an aggregate mark of 50% or more, and
(ii) must complete all assignments.
Students who do not successfully achieve hurdle requirement (ii) in full, will receive a maximum of 44% as the total mark for the unit and will not be eligible for a conceded pass.
General skills outcomes
• analysis skills,
• problem solving skills,
• communications skills,
• ability to tackle unfamiliar problems, and
• ability to work independently
• Managing passenger demand
• Passenger transportation pricing
• Booking class assignment
• Seat inventory control
• Spoilage management
• Group travel requests and evaluation
• Schedule and capacity adjustments
• Monitoring performance
• Product distribution
• Revenue management organizations
• Loyalty programmes
- Reading materials and references.