Airline Business Strategy

AVA10012 12.5 Credit Points Available to incoming Study Abroad and Exchange students

Duration

  • One Semester or equivalent

Contact hours

  • 36 Hours

On-campus unit delivery combines face-to-face and digital learning.

2022 teaching periods

Hawthorn

Higher Ed. Semester 2

Dates:
1 Aug 22 - 30 Oct 22

Results:
6 Dec 22

Last self enrolment:
14 Aug 22

Census:
31 Aug 22

Last withdraw without fail:
16 Sep 22

Prerequisites

Nil
 
Equivalent
AVA20003 Aviation Business Strategies and Management 

Aims and objectives

This unit of study will provide students with the knowledge and skills to identify, analyse or create an airline business model, including the financial, economic, marketing and management facets. Students will develop and integrate their understanding of underpinning elements such as yield and revenue management, route selection, fleet composition and maintenance to experience, evaluate and influence airline business dynamics
 
Unit Learning Outcomes
On successful completion of this unit students will be able to:
#Unit Learning Outcome Description
ULO1Identify, appraise and discriminate key aviation business models and strategies
ULO2Explain and discuss principles of economics including supply and demand, market forces and competitive strategies in an aviation context
ULO3Interpret aviation company financial statements
ULO4Describe and compare aviation capital budgeting techniques and funding mechanisms
ULO5Explain and discuss key marketing concepts related to aviation such as yield management and service levels and delivery
ULO6Demonstrate initiative, creativity, critical and reflective thinking and judgement by applying ethical management principles and functions effectively in a dynamic simulation of the airline business environment, balancing commercial, legal and safety factors to optimise operational performance according to business priorities
ULO7Demonstrate effective professional communication in a simulation of a diverse, multidiscipline operational environment