Profile image for Sean Sands

Professor Sean Sands

Professor, Marketing


Sean is Professor of Marketing and Department Chair for the Department of Management and Marketing at Swinburne University of Technology. He has previously held roles at Monash University (2008-2017) and EADA Business School, Barcelona (visiting professor, 2011-2018). He is Associate Editor at the Journal of Advertising Research and on the Editorial Review Board for the Journal of Advertising. In addition, he is a regular ad-hoc reviewer for premier journals (awarded Outstanding Reviewer 2020, Businiess Horizons) and supervises a number of doctoral students. 

Sean's research is broadly focused on how digital and physical experience affects marketing theory and practice. He has (co-) authored more than 80 journal articles in Financial Times' Top 50 (FT50) journals such as Journal of Consumer Research and Journal of the Academy of Marketing Science, ABDC-A* journals such as European Journal of Marketing, Journal of Retailing, and Industrial Marketing Management, and ABDC-A journals, such as the Journal of Advertising, Journal of Business Research, Psychology & Marketing, and Journal of Advertising Research, among others. His research has been recognised with multiple awards for research excellence, including at the university level (2016 - Dean's Award for Research Impact for innovations in approach and methods in measuring business investment of a major Australian retailer) and the international level (2019 - Highly Commended Article, European Journal of Marketing; 2020 - Best Paper Award, Business Horizons; 2024 AMA Innovations in Marketing Communications Research Award). Sean has also been involved in over $3 million in research grants.

Sean has deep industry consulting and advisory board experience and presents at major conferences and events like the World Retail Congress. He has spent two decades working across market research and strategy consulting in Australia and New Zealand, at firms including TNS, Chant Link & Associates, and The General Store. This experience is frequently integrated into his teaching.

Research interests

Innovation; Retail; Social Media

PhD candidate and honours supervision

Higher degrees by research

Accredited to supervise Masters & Doctoral students as Principal Supervisor.


Available to supervise honours students.

Fields of Research

  • Marketing Management (incl. Strategy And Customer Relations) - 350605
  • Marketing Theory - 350608

Teaching areas

Innovation;Strategy;CX Design


  • 2024, International, Innovations in Marketing Communications Research Award, AMA
  • 2020, International, Outstanding Reviewer Award, Businiess Horizons
  • 2020, International, Best Paper Award - 'How small service failures drive customer defection: Introducing the concept of microfailure’ , Business Horizons
  • 2019, International, 2019 Highly Commended Award, European Journal of Marketing, Emerald Literati Award
  • 2016, Other, Special Commendation, Vice Chancellor's Award for Honours Supervision, Monash University
  • 2016, Other, Faculty Nominee, Vice Chancellor's Award for Research Impact, Monash University
  • 2016, Other, Faculty Nominee, Vice Chancellor's Award for Honours Supervision, Monash University
  • 2016, Other, Dean's Award for Research Impact, Monash University


Also published as: Sands, Sean; Sands, S.; Sands, S. J.; Sands, Sean J.; Sands, Sean James
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, you can update your publications using our online form.

Recent research grants awarded

  • 2021: State of MarTech Thought Leadership White Paper *; The Lumery Pty Ltd Fund Scheme
  • 2020: PLACEMAKING DATA ANALYSIS *; Boorondara City Council
  • 2019: Measuring shopping centre customer experience *; Prescient Research
  • 2019: Proposal to support the Foundation’s review into investing in rural Australian mental health improvement *; The Paul Ramsay Foundation
  • 2018: CXI Exchange Partnership Platform *; Vicinity
  • 2018: CXI Exchange Partnership Platform 2018 - 2019 *; CPM Australia Pty Ltd
  • 2018: CXI Exchange Partnership Platform 2018-2019 *; Melbourne Airport
  • 2018: Understanding and preventing customer churn throughout life-stage changes *; Zoos Victoria

* Chief Investigator

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