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Professor Sean Sands

Professor, Marketing


Sean is Professor of Marketing and Department Chair for the Department of Management and Marketing at Swinburne University of Technology. He has previously held roles at Monash University (2008-2017) and EADA Business School, Barcelona (visiting professor, 2011-2018). Sean has a passion for a diverse range of research topics and has published widely, including in leading journals such as European Journal of Marketing, Journal of Retailing, Journal of Business Research, Journal of Consumer Research, Journal of Advertising, Journal of Advertising Research, and Journal of Retailing and Consumer Services (among others). Over the past two-decades, Sean has worked in market research and strategy consulting in Australia and New Zealand, at firms including TNS, Chant Link & Associates, and The General Store. He is Associate Editor at the Journal of Advertising Research, has guest edited for Psychology & Marketing, and acts as an ad-hoc reviewer for a number of marketing and psychology journals.

Research interests

Innovation; Retail; Social Media

PhD candidate and honours supervision

Higher degrees by research

Accredited to supervise Masters & Doctoral students as Principal Supervisor.


Available to supervise honours students.

Fields of Research

  • Marketing Management (incl. Strategy And Customer Relations) - 350605
  • Marketing Theory - 350608

Teaching areas

Innovation;Strategy;CX Design


  • 2020, International, Outstanding Reviewer Award, Businiess Horizons
  • 2020, International, Best Paper Award - 'How small service failures drive customer defection: Introducing the concept of microfailure’ , Business Horizons
  • 2019, International, 2019 Highly Commended Award, European Journal of Marketing, Emerald Literati Award
  • 2016, Other, Special Commendation, Vice Chancellor's Award for Honours Supervision, Monash University
  • 2016, Other, Faculty Nominee, Vice Chancellor's Award for Research Impact, Monash University
  • 2016, Other, Faculty Nominee, Vice Chancellor's Award for Honours Supervision, Monash University
  • 2016, Other, Dean's Award for Research Impact, Monash University


Also published as: Sands, Sean; Sands, S.; Sands, S. J.; Sands, Sean J.; Sands, Sean James
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, you can update your publications using our online form.

Recent research grants awarded

  • 2021: State of MarTech Thought Leadership White Paper *; The Lumery Pty Ltd Fund Scheme
  • 2020: PLACEMAKING DATA ANALYSIS *; Boorondara City Council
  • 2019: Measuring shopping centre customer experience *; Prescient Research
  • 2019: Proposal to support the Foundation?s review into investing in rural Australian mental health improvement *; The Paul Ramsay Foundation
  • 2018: CXI Exchange Partnership Platform *; Vicinity
  • 2018: CXI Exchange Partnership Platform 2018 - 2019 *; CPM Australia Pty Ltd
  • 2018: CXI Exchange Partnership Platform 2018-2019 *; Melbourne Airport
  • 2018: Understanding and preventing customer churn throughout life-stage changes *; Zoos Victoria

* Chief Investigator

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