The Customer Experience and Insight (CXI) Research Group in the School of Business, Law and Entrepreneurship is dedicated to advancing knowledge and practice in the field of experience through the study of human experience and technology. This dedication is based on the principle that real value creation lies in balancing human insight with tech innovation.
CXI works with partners to become experience-led through the combination of human insight and technological innovation. We achieve this through deep collaborations, guided by fundamental theory, knowledge and practice, including a range of methodologies and frameworks.
CXI undertakes work in two broad areas: