Part of the Swinburne Business School, the CXI Research Group was established in 2018 and has an experienced team of research consultants and a network of associates at leading European and American universities. This gives us the expertise and global perspective to conduct world-class academic and industry research, advancing the knowledge and practice of experience now and into the future.
The CXI Research Group is dedicated to advancing knowledge and practice in business-to-business and business-to-customer relationships through the study of customer experience.
We work collaboratively with organisations to create and deliver customer value, and ultimately compete on customer experience. We achieve this through employing a range of qualitative and quantitative research methodologies and frameworks that generate powerful insights.