Overview

This unit introduces students to the field of Public Festivals and Events. In covering ideas and skills fundamental to managing and planning festivals, functions and events, it aims to build not only competence and understanding of the scope and scale of events but also students’ confidence in functioning as ethical operators in practical environments. Students should be able to conceptualise, research, plan and implement a range of techniques to achieve desired outcomes for festivals and events.

Requisites

Prerequisites
PUB30001 Events Management

Rule

100 credit points

Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Teaching Period 2
Location
Online
Start and end dates
08-July-2024
06-October-2024
Last self-enrolment date
21-July-2024
Census date
02-August-2024
Last withdraw without fail date
23-August-2024
Results released date
29-October-2024

Learning outcomes

Students who successfully complete this unit will be able to:

  • Identify the scope and scale of events and their planning needs
  • Articulate events’ importance, either as a catalyst for economic development, or as a generator of social cohesion
  • Critically examine the multi-faceted functions of event management from conceptualisation, through to planning, risk management, and marketing
  • Highlight and explain both positive and negative impacts and advance sustainability as an overarching objective for events

Teaching methods

Hawthorn

Type Hours per week Number of weeks Total (number of hours)
Online
Lecture
1.00 12 weeks 12
On-campus
Class
2.00 12 weeks 24
Specified Activities
Various
3.00 12 weeks 36
Unspecified Activities
Various
6.50 12 weeks 78
TOTAL150

All Applicable Locations

Type Hours per week Number of weeks Total (number of hours)
Online
Directed Online Learning and Independent Learning
12.50 12 weeks 150
TOTAL150

Assessment

Type Task Weighting ULO's
AssignmentIndividual 20% 1,2,3 
Class ExercisesIndividual 40% 1,3,4 
Practical AssignmentGroup 40% 1,2,3,4 
AssignmentIndividual 20% 1,2,3 
Class ExercisesIndividual 40% 1,3,4 
Practical AssignmentGroup 40% 1,2,3,4 

Content

  • Planning and sustainability
  • Project management
  • Human Resources
  • Finance and budgeting
  • Risk and impacts management
  • Marketing and promotion
  • Branding and sponsorship
  • Programming and logistics
  • Event tourism
  • Evaluation

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.