This unit examines the economic, geo-cultural, political and technological factors that shape digital cultures. Students will explore how cultures form around and are changed by digital platforms, and the intersections between key technological developments and new forms of entertainment, industry and art. Issues to be discussed include digital heritage, the digital value gap, monetization, local/global content debates, and digital aesthetics. The unit emphasises evidence-based analysis, research and critical thinking in order to analyse the dynamic relation between digital platforms and the cultures that surround them.


Teaching periods
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 2
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date

Learning outcomes

Students who successfully complete this unit will be able to:

  • Use media and communications research methods to analyse the business models and industrial structures that underpin digital platforms
  • Assess and explain the relationship between markets, culture and power in specific areas of the media industries
  • Engage in informed, evidence-based debate about the impact of digital technologies on cultural practice and experience on global and local scales
  • Use research methods to generate theoretical and strategic solutions to key issues impacting economies and cultures in an Australian and international context

Teaching methods


Type Hours per week Number of weeks Total (number of hours)
Live Online
1.00  12 weeks  12
2.00  12 weeks  24
Specified Activities
3.00  12 weeks  36
Unspecified Activities
6.50  12 weeks  78
TOTAL     150


Type Task Weighting ULO's
Online AssignmentIndividual 30% 1,2,3,4 
PresentationGroup 30% 1,2,3,4 
Research ReportIndividual 40% 1,2,3,4 


  • Theories of culture, money and power
  • Political economy
  • Cultural economy
  • Glocalization and global/local interactions
  • The sharing and gig economies
  • The economics and business models of streaming platforms
  • Digital screen cultures and audiences
  • Digital heritage and preservation
  • The GLAM (galleries, libraries, archives and museums) industry in the digital age
  • New aesthetic and narrative modes of the digital age
  • Graduate Attribute 1 – Communication Skills: Verbal communication
  • Graduate Attribute 2 – Communication Skills: Communicating using different media
  • Graduate Attribute 3– Teamwork Skills: Collaboration and negotiation
  • Graduate Attribute 4– Teamwork Skills: Teamwork roles and processes
  • Graduate Attribute 5– Digital Literacies: Information literacy

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.