Screen Franchising and Innovation
48 hours face to face + blended
One Semester or equivalent
Hawthorn, Online
Available to incoming Study Abroad and Exchange students
Overview
This unit provides students with an understanding of screen franchising production and function, historically and culturally. Students will be equipped with the necessary tools to analyse and develop screen franchising opportunities. This unit will develop students’ understanding of the relationship between screen franchising, convergence and innovation
Requisites
Teaching Periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Teaching Period 3
Location
Online
Start and end dates
06-November-2023
11-February-2024
11-February-2024
Last self-enrolment date
19-November-2023
Census date
01-December-2023
Last withdraw without fail date
29-December-2023
Results released date
05-March-2024
Semester 2
Location
Hawthorn
Start and end dates
29-July-2024
27-October-2024
27-October-2024
Last self-enrolment date
11-August-2024
Census date
31-August-2024
Last withdraw without fail date
13-September-2024
Results released date
03-December-2024
Learning outcomes
Students who successfully complete this unit will be able to:
- Demonstrate knowledge, conceptual understanding, and expertise in screen adaptation, franchising, and transmedia storytelling.
- Formulate arguments and critical analysis skills that engage various theories of screen storytelling and screen industry dynamics, and that consider cultural and industrial power dynamics.
- Recognise and reflect on social, cultural, and ethical issues relating to screen texts and screen industries in local and international contexts.
- Use screen theories as presented in the unit to develop solutions to contemporary screen issues within the context of the discipline
- Reflect critically on their own scholarship and practice, and use this to improve their creative outcomes.
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| On-campus Class | 2.00 | 12 weeks | 24 |
| On-campus Class | 2.00 | 12 weeks | 24 |
| Specified Activities Various | 2.00 | 12 weeks | 24 |
| Unspecified Activities Various | 6.50 | 12 weeks | 78 |
| TOTAL | 150 |
Swinburne Online
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Online Directed Online Learning and Independent Learning | 12.50 | 12 weeks | 150 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Assignment | Group | 20% | 1,2,3,4 |
| Screenplay Adaptation | Individual | 60% | 1,2,3,4 |
| Transmedia Franchise Analysis | Individual | 20% | 1,2,3,4 |
| Assignment | Group | 20% | 1,2,3,4,5 |
| Screenplay Adaptation | Individual | 60% | 1,2,3,4,5 |
| Transmedia Franchise Analysis | Individual | 20% | 1,2,3,4,5 |
Content
- Fandom and Serial Fiction
- Screen Adaptation
- Storytelling in Pulps, Soap Operas and Comics
- The Evolution of the Blockbuster
- Rules of Screen Franchising
- Semiotics of Movie Marketing
- Merchandising and Convergence
- Media Partexts and the Toyetic
- Tapping into the Zeitgeist
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.