This unit aims to provide students with the knowledge to enable them to understand and be able to effectively participate in global business environments. The etic and emic aspects of understanding cultures will be applied within national, regional and global frameworks. The use of cultural models and theories will be the foundation of understanding the environment within which international managers operate. Cultural frameworks will be used in this unit to examine business etiquette, communications, negotiations, similarities and differences to heighten students’ cultural awareness and its importance/impact on social and commercial exchange.


Teaching Periods
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date

Learning outcomes

Students who successfully complete this unit will be able to:

  • Explain how cultural theories and practices underpin the context within which international business operates and be able to work as a member or leader of a group
  • Compare the value systems of different cultures and how they conform or contrast to one’s own culture
  • Develop appropriate cross cultural negotiation approaches considering the dimensions involved
  • Appraise the concept of global leadership and emerging issues of managing a global workforce in a diverse cultural environment, in order to be able to tackle unfamiliar problems

Teaching methods


Type Hours per week Number of weeks Total (number of hours)
2.00 12 weeks 24
1.00 12 weeks 12
Unspecified Activities
Independent Learning
9.50 12 weeks 114


Type Task Weighting ULO's
Assignment 1Individual 20 - 30% 1,2,3 
Assignment 2Group 20 - 30% 1,2,3,4 
Final PortfolioIndividual 40 - 60% 1,2,3,4 


  • Cross cultural models and values systems
  • Corporate cultural institutions
  • Regional business and cultural environment
  • Cultural frameworks underpinning East and South East Asian business practices
  • Cultural frameworks underpinning South Asia business practices
  • Cultural frameworks underpinning West Asia and Middle Eastern business practices
  • Cultural frameworks underpinning American business practices
  • Cultural frameworks underpinning European business practices
  • Cultural frameworks underpinning African business practices
  • Communication and negotiations across cultures
  • Operating and coping in foreign environments
  • Global leadership and international management

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.