Short Form Screen Production (Music Video and TVC)

Overview

This unit introduces students to the major principles of short form screen production. Students will collaborate in the production of a music video or a television commercial and upon completion they will have further developed a specialisation in the areas of screen writing, directing, producing, art direction, cinematography, editing and sound design.

Unit learning outcomes

Students who successfully complete this unit will be able to:

1. Produce treatments and audio-visual scripts for short form productions for a music video or television commercial (TVC)
2. Pitch concepts and treatments for a music video or a television commercial (TVC)
3. Design storyboards that utilise adequate camera coverage for short form productions
4. Produce, direct and shoot a music video or television commercial (TVC)
5. Apply industry standard camera preparation tasks, evaluate image formats and articulate production solutions, and professionally apply these attributes in the production of a music video or a television commercial (TVC)
6. Articulate the principles of individual specialisations in professional production
7. Evaluate the impact of the production process of short form production on the social and natural environment

Teaching methods

Hawthorn

Assessment

Content

• Demonstration of advanced editing software and creative editing techniques in the areas of scene structure, rhythm and pacing in working on the Major Projects
• The editor/ director relationship, and regular group consultations on picture and sound editing, colour grading, title design and special effects
• Liaising with industry practitioners, post-production facilities and film labs in post-producing the Major Projects
• The development of professional marketing strategies and documentation for the distribution and promotion of the major film-based projects