This unit presents entrepreneurship as a viable career path for a designer. Creating design outcomes that are of benefit to individuals and society are key aims of this unit. How to identify novel business and entrepreneurial opportunities, and how to develop strategic and economic knowledge to pursue these opportunities is taught. Students will be encouraged to develop professional networks and partnerships, build key linkages with industry, and can acquire advanced technological skills. Students may be involved in workshops, seminars, the Bureau or the Venture Cup to support and develop their major project – a professional quality design outcome.

Teaching periods
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 2
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date

Learning outcomes

Students who successfully complete this unit will be able to:

  • Apply entrepreneurial thinking to new design-based opportunities
  • Create prototypes to generate, explore and develop ideas in conjunction with industry or university partners
  • Construct documentation that clearly communicates the value and intent of a design solution
  • Interpret future trends and challenges to deliver a professional quality design outcome
  • Develop design solutions that are appropriate, responsible and provide value to specific users in response to a project brief

Teaching methods


Type Hours per week Number of weeks Total (number of hours)
Face to Face Contact (Phasing out)
6.00 12 weeks 72
Specified Learning Activities (Phasing out)
10.00 12 weeks 120
Unspecified Learning Activities (Phasing out)
Independent Learning
9.00 12 weeks 108


Type Task Weighting ULO's
Design Research and StrategyIndividual/Group 20% 1,3,4,5 
Final FolioIndividual 40% 2,3,5 
Pitch PresentationsIndividual/Group 20% 1,2,3,4 
Progress ReportIndividual 20% 1,2,3,4,5 


  • Extend strategic, economic and entrepreneurial skills
  • Implement a research-led design approach
  • Explore the principles of venture design
  • Generate innovative design outcomes that respond to societal need
  • Align design innovation to a commercial growth strategy
  • Build critical links, partnerships and interactions via teamwork
  • Workshops/seminars to support technology needs

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.