Overview

This unit builds deeper knowledge and skills of branded environments through an exploration of brand strategy, wayfinding and sustainability. Students will re-imagine brands, identify and propose brand extensions which develop meaningful customer experiences. Design projects will respond to complex sites, develop narratives and propose multi-sensory environments which align with commercial imperatives.

Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 1
Location
Hawthorn
Start and end dates
26-February-2024
26-May-2024
Last self-enrolment date
10-March-2024
Census date
31-March-2024
Last withdraw without fail date
12-April-2024
Results released date
02-July-2024

Learning outcomes

Students who successfully complete this unit will be able to:

  • Research and analyse site information including environmental, cultural and social issues relevant to brands and commercial design environments
  • Create a range of design possibilities for sites that reflect the relationships between brand, place and experience
  • Develop a commercial design solution to a brief that shows a clear design process, synthesis of research and selection of appropriate design and communication tools
  • Apply various graphic and verbal communication methods to develop and present comprehensive design proposals

Teaching methods

Hawthorn

Type Hours per week Number of weeks Total (number of hours)
Face to Face Contact (Phasing out)
Tutorial
3.00 12 weeks 36
Specified Learning Activities (Phasing out)
Various
2.33 12 weeks 28
Unspecified Learning Activities (Phasing out)
Individual Study
7.17 12 weeks 86
TOTAL150

Sarawak

Type Hours per week Number of weeks Total (number of hours)
Face to Face Contact (Phasing out)
Tutorial
3.00 12 weeks 36
Specified Learning Activities (Phasing out)
Various
2.33 12 weeks 28
Unspecified Learning Activities (Phasing out)
Independent Learning
7.17 12 weeks 86
TOTAL150

Assessment

Type Task Weighting ULO's
Project 1Individual/Group 20% 1,2 
Project 2Individual/Group 30% 1,2,4 
Project 3Individual/Group 50% 1,2,3,4 

Content

  • Site analysis, wayfinding and customer journey
  • Brand strategy and sub-brands
  • Placemaking
  • Design process, communication tools and methodologies
  • Sustainability and pre-fabrication
  • Narrative and Experience design

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.