This unit aims to provide students with an introductory understanding of a range of conceptual design methodologies, design tools and ways of thinking for the design of branded environments. Students will learn how to design spaces and built form by analysing the inter-relationship between interior-specific contexts, human experiences, commercial considerations and experiential design. Students will also be introduced to the significance of the relationship between retailing, culture, business strategy, brand identity and interior architecture. Students will be required to apply their knowledge and skills in a reflective process in preparation for design studios at higher levels.

Teaching periods
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 2
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date

Learning outcomes

Students who successfully complete this unit will be able to:

  • Identify, research and apply branding theory, principles and strategies as they apply to branded environment design projects
  • Analyse and investigate brand, site and broader context and respond to it through design
  • Develop design ideas and resolve them across a range of scales, in response to an industry relevant brief
  • Use a variety of drawing and modelling techniques to test, resolve and communicate conceptual design proposals

Teaching methods


Type Hours per week Number of weeks Total (number of hours)
Face to Face Contact (Phasing out)
3.00 12 weeks 36
Specified Learning Activities (Phasing out)
2.33 12 weeks 28
Unspecified Learning Activities (Phasing out)
Individual Study
7.17 12 weeks 86


Type Task Weighting ULO's
Project 1Individual/Group 20% 1,2 
Project 2Individual/Group 30% 1,2,3,4 
Project 3Individual/Group 50% 1,2,3,4 


  • The relationship between theory and design practice
  • Trends in the design of branded environments
  • Sustainability in the design of branded environments
  • Branding and brand strategy
  • Narrative, experience and storytelling
  • Spatial planning principles
  • Relationship between brand, place and space
  • Design research methods
  • Ideation and creative thinking skills

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.