Faculty of Business and Law

Customer Experience and Insight (CXI) Research Group

Research solutions

CXI is a full-service research group that conducts leading-edge research which centres on customer experience to build customer-led strategy and innovation.

You can engage CXI for trends, research, and insight on consumers, categories, industries, and markets.

We work with organisations to generate powerful insights that aid in the development of optimal customer experiences, inform innovation, and lead to actionable strategies.


Measure performance relative to competitors and understand strengths and weaknesses.


Determine the customer journey and opportunities to reduce pains and enhance delights.


Explore emerging trends and best practice to inspire and inform business strategy and practice.


Uncover preferences, behaviour, and ideas to build and optimise solutions and innovations.