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Dr Charles Ranscombe

Lecturer, Industrial Design and Product Design Engineering, Early Career Researcher
PhD, University of Bath, United Kingdom; MEng, University of Bath, United Kingdom

Biography

Charlie is an interdisciplinary researcher working in product design and new product development in the field of aesthetics and product brand identity. 

Charlie's research centres on product appearance and how to create product styling to increase product success and maintain brand identity. Following the completion of his PhD (2012), Charlie's primary research focus has been in researching approaches to better understand product appearance, and how brand's change appearance to stay relevant while maintaining core brand identity. In studying this Charlie has completed case studies with consumer electronics (Apple, Samsung), automotive (BMW) and packaging design (Crown Lager). Findings have given brands an in-depth understanding of where their products stand with respect to competitors as well as projections for new designs that will be innovative and maintain brand identity. Charlie's research is published in the Journal Design Studies and across proceedings of Design research conferences.

Research interests

Ergonomics and Aesthetics Design: Cognitive Models; Product Diversity, and Productivity Design: Product Innovation

PhD candidate and honours supervision

Higher degrees by research

Accredited to supervise Masters & Doctoral students as Principal Coordinating Supervisor.

Honours

Available to supervise honours students.

Fields of Research

  • Design Management And Studio And Professional Practice - 120303
  • Industrial Design - 120305

Teaching areas

Ergonomics and Aesthetics Design: Cognitive Models;Product Diversity, and Productivity Design: Product Innovation

Publications

Also published as: Ranscombe, Charles; Ranscombe, C.
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, contact us to update.

Recent research grants awarded

  • 2016: Dispensing system for squeezy bottles *; Department of Industry, Innovation and Science
  • 2014: Travel Grant to attend conference: Improving understanding and management of strategic product styling during the design process *; Ian Potter Travel and Conference Grants

* Chief Investigator


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