Multiplatform Media Production & Practice
Duration
- One Semester or equivalent
Contact hours
- 36 hours face to face + blended
On-campus unit delivery combines face-to-face and digital learning.
2024 teaching periods
Hawthorn Higher Ed. Semester 2 |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Aims and objectives
Students in this unit will learn how to report, write, record, shoot and deliver news and information across a range of online and multiplatform media. Students will develop a detailed critical understanding of the concepts of multiplatform production and practice. They will also acquire competence in a range of writing and publishing practices in online and multiplatform environments.
Unit Learning Outcomes (ULO)
1. Critically analyse and evaluate the range of networked resources used in contemporary multiplatform practice and production.
2. Use multiplatform tools and techniques to create integrated media content in a significant online publication;
3. Research and critically evaluate ways to repurpose and diversify written, image and audio content across industry-adopted publishing;
4. Synthesise and review research and practical tools to demonstrate conceptual skills that allow adaptation of creative work for a range of platforms.
Unit Learning Outcomes (ULO)
Students who successfully complete this unit will be able to:
2. Use multiplatform tools and techniques to create integrated media content in a significant online publication;
3. Research and critically evaluate ways to repurpose and diversify written, image and audio content across industry-adopted publishing;
4. Synthesise and review research and practical tools to demonstrate conceptual skills that allow adaptation of creative work for a range of platforms.
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
Type | Hours per week | Number of Weeks | Total |
On-Campus Lab | 3 | 12 | 36 |
Online (asynchronous lecture) | 1 | 12 | 12 |
Specified Activities Various | 8.8 | 10 | 88 |
Unspecified Activities Various | 1.1 | 12 | 14 |
TOTAL | 150 hours |
Assessment
Types | Individual or Group task | Weighting | Assesses attainment of these ULOs |
Online Discussion Threads | Individual | 10% | 1,4 |
Project 1 | Individual | 50% | 1,2,3,4 |
Project 2 | Group | 40% | 1,2,3,4 |
Content
- Historical and contemporary overview of the development and impact of multiplatform content in journalism, marketing and social media
- The role of multiplatform content in the contemporary media and communications environment
- Skills and resources needed to produce multiplatform content
- Techniques for applying legal, professional and ethical considerations specific to the production of multiplatform content
- Graduate Attribute – Communication Skills: Communicating using different media
- Graduate Attribute – Digital Literacies: Information literacy
- Graduate Attribute – Digital Literacies: Technical literacy
Study resources
- Reading materials.
Reading materials
A list of reading materials and/or required texts will be made available in the Unit Outline.