Bachelor of Arts (Professional)
with a major in Media Industries – Blended learning – on-campus and digital learning
The Bachelor of Arts (Professional) includes a mandatory 12-month paid work placement. You'll benefit from Swinburne’s unique industry partnerships, gain invaluable full-time work experience and earn credit towards your degree.
The course is designed to foster students’ individual development and allow them to develop research and analytical skills that can be applied to a range of situations. Arts students learn how to gather, synthesise and assess information, how to conceptualise issues and how to express themselves effectively, both orally and in writing. Students have the opportunity to work with other students and academic staff from a range of disciplines on a project responding to one of the major social, cultural and economic challenges of the 21st century.
Selected major: Media Industries
Develop the knowledge and skills needed to understand and prepare for roles in the media environment. Gain experience in making connections with industry.
Every international student application is considered for a scholarship
Whether you’re living in Australia or overseas, you’re automatically considered for a scholarship of up to 75% off your course fees. Please check our updated entry requirements.
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Duration
4 Year/s
Full-time
VTAC codes
- 3400210661 (CSP)
- 3400210663 (IFP)
Faculty
Faculty of Health, Arts and Design
CRICOS code
095884F
Fees
A$28480 (annual for 2020)*
The indicative course fees shown in Course Search apply to international students for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.
International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.
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I’m doing my professional placement at Hotglue – a media and advertising agency. My role is Social Media Executive. I work on a portfolio of beauty clients and have learned three main areas of the business – social media, advertising and production – vital skills for a publication editor.
Sophie
Bachelor of Arts (Professional) with major in Professional Writing and Editing and minor in Social Media
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I feel emboldened by my time of study at Swinburne and my work placement to pursue my ambitions. I have really developed my work, research and writing skills and have gained a good experience of a full-time professional environment.
Solomon
Bachelor of Arts (Professional) with majors in Philosophy, and Cinema and Screen Studies
Course details
- Course structure, work integrated learning, career opportunities and professional recognition.
Course structure
Successful completion of the Bachelor of Arts (Professional) requires students to complete units of study to the value of 375 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
View course rules and special requirements
| Units | Unit codes | Credit points |
|---|---|---|
| Grand Challenges: Dystopian Present-Utopian Futures | ART10002 | 12.5 |
| Grand Challenges: Skills and Strategies for Social Change | ART20001 | 12.5 |
| Grand Challenges: Making a Difference * | ART30001 | 25 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
+
Selected major: Media Industries
Develop the knowledge and skills needed to understand and prepare for roles in the media environment. Gain experience in making connections with industry.
| Units | Unit codes | Credit points |
|---|---|---|
| Innovation Cultures: Perspectives on Science and Technology | MDA10006 | 12.5 |
| Business of Media | MDA20001 | 12.5 |
| The Media in Australia | MDA20010 | 12.5 |
| Media and Social Impact | MDA20014 | 12.5 |
| Media Production * | JOU20007 | 12.5 |
| Video Project * | JOU30009 | 12.5 |
| Radio, Audio and Podcasting * | MDA30009 | 12.5 |
| Media Futures * | MDA30018 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
+
Placement
4 units (100 credit points)
| Units | Unit codes | Credit points |
|---|---|---|
| Integrated Professional Placement A - Humanities | SOC20018 | 25 |
| Integrated Professional Placement B - Humanities | SOC20019 | 25 |
| Work Experience in Industry A | WEI20001 | 25 |
| Work Experience in Industry B | WEI20002 | 25 |
+
Other studies
10 units (125 credit points)
Choose from a combination of the following course components to complete 125 credit points of other study. Students may also select elective units (12.5 credit points each).
- Full-time study: 100 credit points/eight standard units of study per year
- Part-time study: 50 credit points/four standard units of study per year
- One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
- See the course planner for an example degree structure
Course learning outcomes
Upon successful completion of the Bachelor of Arts (Professional), graduates will be able to:
- systematically review and critically evaluate research from a variety of sources to inform their knowledge and conceptual understandings in the humanities and/or social sciences.
- formulate arguments that are fit for purpose and demonstrate an understanding of the relevant theories and evidence in their areas of disciplinary expertise.
- critically analyse information to generate creative solutions to solve complex problems in the area of humanities and/or social sciences, and understand the importance of interdisciplinarity for generating solutions.
- define and integrate theoretical principles and apply these in their disciplinary areas of expertise and in professional settings.
- apply knowledge and skills with responsibility and accountability for their own learning and practice, individually and in collaboration with others and in professional settings.
- interpret and communicate ideas, problems and arguments in modes suitable to a range of audiences using a range of media.
- coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas in local and international and professional contexts.
Work Integrated Learning
This degree includes a mandatory 12-month professional placement. This placement provides invaluable full-time, paid work experience. You'll earn credit towards your degree and confidence in knowing that you have what it takes to land a job in your field by graduation. You can participate in other Work Integrated Learning opportunities – choose from professional internships, industry-linked projects, industry study tours and accreditation placements. Find out more.
Choose a professional placement option:
12 months Six monthsDouble degrees provide the opportunity to complete a placement in your preferred field.
Professional Placement in Behavioural Science
| Units | Unit codes | Credit points |
|---|---|---|
| Work Experience in Industry A | WEI20001 | 25 |
| Integrated Professional Placement A - Behavioural Science | BEH20003 | 25 |
| Work Experience in Industry B | WEI20002 | 25 |
| Integrated Professional Placement B - Behavioural Science | BEH20004 | 25 |
Professional Placement in Humanities
| Units | Unit codes | Credit points |
|---|---|---|
| Work Experience in Industry A | WEI20001 | 25 |
| Integrated Professional Placement A - Humanities | SOC20018 | 25 |
| Work Experience in Industry B | WEI20002 | 25 |
| Integrated Professional Placement B - Humanities | SOC20019 | 25 |
Double degrees provide the opportunity to complete a placement in your preferred field.
Professional Placement in Behavioural Science
| Units | Unit codes | Credit points |
|---|---|---|
| Work Experience in Industry A | WEI20001 | 25 |
| Integrated Professional Placement A - Behavioural Science | BEH20003 | 25 |
Professional Placement in Humanities
| Units | Unit codes | Credit points |
|---|---|---|
| Work Experience in Industry A | WEI20001 | 25 |
| Integrated Professional Placement A - Humanities | SOC20018 | 25 |
Note: Some Work Integrated Learning opportunities are not available to international students due to visa restrictions.
Career opportunities
Swinburne Arts graduates are well equipped to find work in areas where employers put a high premium on well-developed conceptual understanding and other critical and creative reasoning skills needed to come to terms with and respond effectively to the complex and changing demands of the contemporary workplace. Recent research emphasises the premium which employers place upon communication skills, collaboration, and flexible problem solving among Arts graduates. Areas where graduates may be employed include policy analysis and development, research, community development, administration, public relations, publishing and media.
Depending on their area of specialisation, Arts graduates may find employment as journalists, librarians, interpreters, sociologists, publishers, internet providers, marketers, writers, and in the games industry, particularly in areas focusing on interactive content creation, game design, interface design and rapid prototyping.
Graduates may also be equipped to pursue a career in the broader media, digital media/multimedia and communications sectors.
Professional recognition
Graduates of the Digital Advertising Technology major will be eligible for membership of the Australasian Interactive Media Industry Association (AIMIA).
Graduates of the Journalism major will be eligible to apply for membership of the Media, Entertainment and Arts Alliance (MEAA).
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I secured a 12-month placement with the Victorian Legal Services Board and Commissioner. Being able to undertake government work as a part of my bachelor has given me a head start that most other universities can’t offer.
Jared
Bachelor of Arts (Professional) with majors in Criminology and Sociology
Scholarships
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.
How to enter this course
- Entry requirements, English language requirements and prerequisites.
How to apply
Find out more about how to apply.
View the Course Admission Information, which includes the ATAR and Student profiles for this course. Swinburne’s general admissions information is also available here.