Master of Media and Communication
Blended learning – on-campus and digital learning
The world of media and communication is changing at breakneck speed. Get one step ahead of the change with our Master of Media and Communication. In this course, theory meets practice. You’ll gain a range of media production skills and the digital technology, professional development, research and project management skills that can take your career to the next level. Choose to specialise in media practice, strategic communication or social media management. Plus, build your relationships with industry and external stakeholders before you graduate with an industry-based media project. Graduate ready to move up, or across, into a career in public relations, media and communications, journalism, publishing, broadcasting, production, radio, research or web development.
2 years full-time or equivalent part-time
Hawthorn (Semester 1, Semester 2) - View application and start dates
2023 Start Dates
2024 Start Dates
At Swinburne, you don’t just learn things, you learn how to do things. This sets you apart in the job market. When I tell contacts I produced a podcast in my bedroom, made a documentary in my kitchen and two long-form multimedia news stories from my living room, they are impressed. The resourcefulness, creativity and that our instructors pushed us to do it and we pulled it off really impresses people.
Course information in detail
- Course detail, course structure and units of study.
- 7 core units of study (100 credit points) and
- 4 units from Specialisation 1 (50 credit points): Media Practice or Advanced Media Practice* and
- 4 units from Specialisation 2 (50 credit points): Advanced Media Practice**, Strategic Communication, or Social Media Management or another approved specialisation
**Advanced Media Practice can only be taken once. If it is taken as part of Specialisation 1, then students will need to select from the remaining two options for Specialisation 2.
Please note that a unit of study can only be counted once. Units normally carry 12.5 credit points. In each year, eight units normally constitute a full-time load of 100 credit points and four units normally constitute a part-time load of 50 credit points.
Maximum Academic Credit
The maximum level of credit that can be granted for the Master of Media and Communication is 100 credit points (normally eight units)
Units of study
MDA70001 Writing for Social and Mobile Media
MDA60002 Multiplatform Media Production & Practice
PUB60001 Public Relations: Reputation to Risk
MKT60010 Marketing Management
ADV80001 Advertising in the 21st Century *
Careers and graduate outcomes
- Career opportunities, course aims and objectives and graduate skills.
Aims and objectives
- use technical and analytical approaches to analyse contemporary media industry issues in diverse contexts
- critically evaluate media texts using advanced knowledge of media and communications concepts and practices
- interpret and communicate concepts and professional practice methodologies to specialist and non-specialist audiences
- deliver independent and collaborative projects with autonomy, creativity and initiative, drawing on media production knowledge and skills
- synthesise and integrate professional, research and theoretical skills in media and communications to design and implement scholarly and practical projects
- apply high level ethical reasoning, professional responsibility and accountability to others in the execution of scholarly and practical projects.
- capable in their chosen professional, vocational or study areas and have an ability to engage in critical enquiry
- entrepreneurial in contributing to innovation and development within their business, workplace or community
- effective and ethical in work, community situations and reasoning skills
- adaptable and able to manage change
- aware of local and international environments in which they will be contributing (e.g. sociocultural, economic, natural).
Pathways and scholarships
- Pathways, credit transfer, recognition of prior learning and scholarships.
Course fees and requirements
- Fees, entry requirements and non-year 12 entry.
Get part of your postgrad fees subsidised
We have limited CSPs available for this course. That means you could have part of your fees subsidised by the government. Places are limited and allocated based on academic merit. You must be an eligible domestic student to qualify.
How do I pay my fees?
FEE-HELP is a loan given to eligible full-fee paying higher education students to help pay part or all of their tuition fees. The Commonwealth Government pays the amount of the loan directly to Swinburne.
HECS-HELP is a loan and discount scheme available to eligible students enrolled in a Commonwealth supported place. A HECS-HELP loan can cover all or part of the student contribution amount.
- A recognised three-year Bachelor degree with a minimum average score of 60 per cent; or
- A recognised AQF level 8 qualification in a cognate area, such as the Graduate Certificate of Media and Communication
- Completion of the Postgraduate Qualifying Program (International Applicants only) with a minimum average score of 60%.