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Professor Simone Taffe



Simone Taffe is Professor in Communication Design and School Research Director at Swinburne University of Technology, Melbourne, Australia. When joining Swinburne as an academic Simone formed a research focus that builds on 15 years of practical experience in the design industry, where she led high public profile branding projects. Simone’s industry experience made her appreciate the importance of end-user views for the acceptability of design projects. Simone’s research addresses participatory design in communication design. Her research has involved external funding and real-world projects that have gained national and international recognition in the field of Communication Design through real-world design applications available on the World Wide Web. Simone has won several Australia-wide teaching awards for the innovative use of problem-based learning in the classroom. Simone is a member of Swinburne’s Centre for Transformative Media Technologies, a theme leader for Urban Decision Making in the Smart Cities Research Institute and a leader of the Grant Writing program for Swinburne Women’s Academic Network (SWAN).

Research interests

codesign; branding; participatory design; inclusive design; identity design

PhD candidate and honours supervision

Higher degrees by research

Accredited to supervise Masters & Doctoral students as Principal Supervisor.

Fields of Research

  • Interaction And Experience Design - 330310
  • Visual Communication Design (incl. Graphic Design) - 330316
  • Design Management - 330305
  • Design Practice And Methods - 330306

Teaching areas

branding;codesign;participatory design;inclusive design;identity design


Also published as: Taffe, Simone; Taffe, S.
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, you can update your publications using our online form.

Recent research grants awarded

  • 2022: Co-design toolkits for community engagement - City of Casey (2022) *; City of Casey Fund Scheme
  • 2022: Developing brand and brand toolkit for Casey Living Lab(Master Class briefs) *; City of Casey Fund Scheme
  • 2021: (Student Top-up)Evaluating the efficacy of physical participatory data representations in reinforcing the consumer’s role in reducing food waste *; CRC for Fight Food Waste
  • 2021: Co-designing toolkits for smart city and future housing (Master Class briefs) *; Casey City Council
  • 2021: Data Visualisation *; City of Casey Fund Scheme
  • 2021: Enabling STEM women to win grants and lead research *; Florey Institute Fund Scheme
  • 2021: RFQ: Preventing Financial Abuse of Women – Safety by Design *; Department of Prime Minister and Cabinet
  • 2020: Workshops to co-create feedback tools for clients *; SoundFair Fund Scheme
  • 2018: Co-design research into a dining cinema experience for millennials *; VILLAGE CINEMAS
  • 2017: Investigating the influence on co-design on the role of designer (Fan Art) *; VILLAGE CINEMAS
  • 2017: Visualising Community Experiences: Boroondara Customer Journey Mapping Co-design Research Project *; Boroondara City Council
  • 2016: Designing the future of the cinema with end-user research  *; VILLAGE CINEMAS
  • 2010: Melbourne fire brigade kids’ zone information project *; Metropolitan Fire and Emergency Services Board

* Chief Investigator

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