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Ms July Nguyen

Research Assistant

Biography

July is currently undertaking her PhD in Marketing on the topic of motivating sustainable and alternative protein consumption at Swinburne University of Technology. She has published in the Journal of Business Research and the International Journal of Consumer Studies. Her research interests include consumer behaviour, retailing, services marketing and market research.

She also specialises in the strategic development of visual and written content for marketing communications, publications, presentations, research reports, and research projects.

July has worked on a range of diverse projects for Australian and international clients, having practical experience in qualitative and quantitative consumer research and customer journey mapping. July has been involved in several major academic and commercial research projects across the areas of multi-channel marketing, online/digital marketing, customer behaviour and experience, brand relationships, market and consumer trends, and service design.

Research interests

Entrepreneurship; Innovation; Intellectual property; Service Design

Fields of Research

  • Marketing - 350600

Publications

Also published as: Nguyen, July
This publication listing is provided by Swinburne Research Bank. If you are the owner of this profile, you can update your publications using our online form.

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