In Summary

  • Swinburne and Richmond partnership extended to 2024
  • Partnership includes student placements, professional development and research
  • Swinburne will sponsor Richmond’s AFLW team in 2020

More players and students are set to benefit from the expansion of the partnership between Swinburne University of Technology and Richmond Football Club.

The partnership, boasting student placements, professional development and research outcomes, has been extended by four years (2021 – 2024) building on the inaugural agreement signed in 2017.

Swinburne will sponsor Richmond’s AFLW team in 2020, further strengthening the relationship between the two organisations.

Richmond football club and Swinburne University at Punt road.

Richmond AFLW player Sabrina Frederick, Richmond CEO Brendon Gale, Swinburne Vice-President of Engagement Jane Ward and Richmond player Tom Lynch.

Collaboration in training

Richmond currently hosts students in professional placement and internship programs across disciplines including graphic design, human resources and marketing with. a Additional placement opportunities will be available in 2020.

Through the partnership Richmond professional staff, players and coaches have access to training delivered by Swinburne Professional. Currently 19 Richmond professional staff are enrolled in courses and 11 Richmond players have commenced study at Swinburne.

Together supporting the Reconciliation Action Plan

With aligned values and a shared vision, Swinburne and Richmond partnered with Reconciliation Australia in 2018 to co-organise the inaugural National Reconciliation Action Plan (RAP) Conference.

The sold-out event provided a forum to explore the role of the RAP in the reconciliation journey and to share examples of best practice. 

Swinburne Vice-President of Engagement, Jane Ward says she looks forward to extending  Swinburne’s commitment to the Richmond Football Club.

“We’ve seen the partnership flourish over the past three years, because of the two organisations’ strongly aligned values and shared desire to create social and economic impact. This has led to exciting collaborations and joint efforts, especially in relation to advancing Indigenous and multicultural communities,” Ms Ward says.

“We are delighted to support Richmond’s AFLW team in 2020, having seen the impact of AFLW creating elite sporting pathways for women and promoting discussion of gender equality in sport and the wider community.”

Richmond CEO Brendon Gale says the extension of the relationship with Swinburne is of great importance to the Richmond Football Club.

“It is the many layers to this partnership that excites us most. Whether it is diversity and inclusion, working alongside the Indigenous community or unlocking high-performance, Swinburne is bold, innovative and a wonderful partner for the Richmond Football Club. We look forward to the next four years and beyond.”

While the official naming rights agreement commenced in 2017, the partnership kicked off in 2016 with both organisations coming together to establish the Richmond Institute of Sports Leadership.

This year the institute has 167 students enrolled across the dual Diploma Melbourne program and the single Diploma regional offering in Wodonga, a significant increase from 45 initial enrolments in 2017. Further growth is anticipated in 2020, with plans to expand the sports leadership program into a secondary regional location in Mildura.

Students enrolled in the institute program undertake industry placements and work-based learning projects. On successful completion of the dual diploma, graduates have outstanding employment opportunities within sports, health and leisure industries, and the opportunity for a guaranteed university pathway into selected bachelor courses.


To find out more about the Richmond Institute of Sports Leadership, visit