Swinburne has signed a partnership agreement with the National Basketball League (NBL) that will pave the way for ongoing research and industry placement collaboration.
Since the partnership officially began at the start of the current Hungry Jack's NBL season, various opportunities for student placements, research and other co-created projects have been identified.
The NBL has enjoyed a record-breaking season with attendances and broadcast audiences reaching new highs as Australian basketball continues to boom both locally and overseas.
Swinburne Vice-President (Engagement), Jane Ward, says the university’s relationship with the NBL aligns with Swinburne’s expansion in health, and exercise and sport science areas.
“We are continuing to grow our health and sports related portfolio and believe this partnership with a leading Australian sporting league will expand our footprint in these areas, and create many exciting opportunities for the Swinburne community,” says Ms Ward.
“At Swinburne we seek partnerships that align with our values and where there are opportunities to deliver multiple benefits for our people. Developing meaningful partnerships unlocks new possibilities and learning outcomes for our students and researchers.”
Swinburne students will gain access to professional industry placements within the many companies that form part of the LK Group, which includes the NBL. Currently, Swinburne media and communications students are completing 12-month paid placements with one of LK Group’s marketing companies.
The partnership also opens doors to new research and business opportunities in the future, including the potential for gamification to enhance audience experiences at basketball games.
NBL Chief Executive Jeremy Loeliger said: “We highly value our partnership with Swinburne and creating opportunities for students, but also looking at new ways of growing the game and building meaningful connections with our fan base and the broader community.”