In my final semester of university back in 2019, I completed an internship at Better Homes & Gardens Real Estate (BHGRE) in Richmond as a Social Media Marketer – and yes, the company is affiliated with the TV show!
Through this role, I worked with the head marketer where we collaborated on running and organising social media campaigns, teamed with external organisations such as local schools and businesses, and worked on B2B promotions. I was also in charge of working on developing the company’s social media assets such as graphics, promotional videos and photos.
At the time, BHGRE was just starting up in Victoria. As one of the largest real estate agents in the United States, the company was looking to enter the Australian market. I saw it as a great chance to apply what I have learned in the classroom!
One of the best parts was working with external organisations and coming up with creative marketing campaigns that would build the company’s presence in local areas – that was a challenge!
To increase brand awareness, we worked with with local schools, cafes and coffee roasters. As part of a deal, we partnered with a local cafe where we were able to promote BHGRE and, in return, allow the cafe to have their promotional material shown on our social media channels.
Alex completed his internship as a Social Media Marketer at Better Homes & Gardens Real Estate.
I was really proud to be able to work on a promotional video for the company, which allowed me to promote my very own content for the organisation. It was a great experience to use the skills that I had learned in class and apply them to my work. This enabled me to build my confidence and leverage real-world experience while still at university.
The internship gave me a headstart in understanding and deciding on which career pathway I wanted to follow. As someone who studied a double degree, having the option to complete an internship was the best way to try and test out the industry before I graduated to see if it was something I wanted to do post-university.
After completing the internship and graduating, I have started my career in the IT consulting industry as a business analyst and project engineer for an IT consulting and services company called Wipro Limited. In my first year, I worked within the artificial intelligence and data analytics space before moving into a client-facing business analyst role.
As marketing and IT consulting are different, the internship taught me how to adapt, manage and build skillsets such as strong communication and teamwork, which are super crucial as you enter the workforce.