Reaching Audiences in the Experience Era
You are viewing a past event.
|Date:||Thursday, 14th November, 2019.|
|Venue:||50 William Street, Hawthorn, Building AGSE, Hawthorn Campus|
Join us for an alumni event with one of the biggest names in the business. Swinburne Media and Marketing alum Jeremy Willmott (Principal (Retail & Travel) of Digital Strategy, Adobe) will explore the key trends such as hyper personalisation, automation and artificial intelligence being used by global businesses.
Jeremy has spent the last 20 years working with leading brands across the globe to drive accelerated business growth through superior customer experiences. He focuses on the intersection of communications, psychology and brand, and uses deep commercial and behavioural data to illuminate and deliver significant opportunities.
After the talk, Dr Mark Finn (Swinburne Senior Lecturer in Media & Communications) and other department staff invite you to stay for casual networking with pizzas and drinks.
Contact Information: Alumni Office