Our public relations (PR) courses and training methods will equip you with key skills in communication, campaign organisation and event management to maintain your client’s reputation through emergency situations and crises.

In our public relations degree, you’ll learn how to create and implement a network and communication strategy, how to build solid relationships and understand the theory behind modern public relations.

We’ll also give you practical experience through projects, agency work and real-world campaign planning to ensure that by the time you graduate, you’ll become a person an organisation can trust to manage any situation.

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Don't be put off by the whole VTAC process - it really is easier than it looks (thanks to our VTAC-TICAL Toolkit.) Inside it, you'll find 'power tools' like our Plan of VTAC web session with the experts - which we recorded recently - the ATAR calculator plus the opportunity to chat one-one-one with a course expert. 

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  • Student Ally analyses budgets on a large monitor

    STUDENT STORY

    Ally analyses #Budget2016

    When the #Budget2016 hashtag was across Twitter, Public Relations student, Ally Avitabile, was monitoring the social activity overnight and watching the campaign unfold. It’s all part of her role as Social Media Analyst at NAB — a role she’s scored as part of her Professional Placement.

    “Gain as much experience in your field as possible, says Ally. "The contacts you make are invaluable."

The Swinburne Advantage

An undergraduate degree must be about more than just knowledge – it’s also job readiness, professional experience and access to further opportunities. 

We partner with leading Australian and global organisations to offer students authentic workplace experiences. Our degrees can include placements, internships, industry-linked projects, study tours and more. This is your chance to work on real-life projects, solve day-to-day challenges in your field and gain the professional skills that put knowledge into practice. You’ll build invaluable skills and confidence, knowing you have what it takes to land a job by graduation or even before. 

Find out more about the Swinburne Advantage

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