Overview
A strong personal brand can’t exist without strategy. Our Diploma of Social Media Marketing teaches you how to increase engagement and monitor results for maximum impact. Gain practical experience writing persuasive copy, planning a strategy and creating a blog. Use your skills to drive results and find employment as a social media manager, strategist or coordinator.
This is a nationally approved vocational course that is recognised throughout Australia.
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Nationally recognised training
My preference is success
Want to maximise your VTAC offers? Discover how to get more for your ATAR with Change of Preference tips and tools.
Skills you’ll learn
- Communication
- Planning
- Strategy
- Generate ideas
- Social Media management
Your career opportunities
- Social Media Manager
- Social Media Strategist
- Social Media Coordinator
- Social Media Community Manager
Location options
- Online
Admissions
Applicants require a minimum of completion of Year 12 or equivalent.
Non-school leavers without formal qualifications are welcome to apply.
One of the following:
- successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification
- completion or partial completion of an approved tertiary qualification (including certificates IV (completed), diplomas, advanced diplomas, associate degrees and degrees).
You’ll be guaranteed a place in this course if you meet or exceed the ATAR Guaranteed Entry Score, provided you meet the course prerequisites.
If your ATAR is below the guaranteed entry score, you can still be offered a place as your ATAR may be adjusted based on subject bonuses, equity schemes or other factors. Use the above ATAR as a guide on your eligibility, and see the course handbook page for more information on entry requirements.
Successful completion of Australian Year 12, or equivalent overseas qualification.
Other requirements
Entrants into this course would benefit from having high-level language, literacy and numeracy levels – sufficient to interpret complex documents, prepare written reports and prepare budget-spread sheets; and intermediate level computer literacy skills – sufficient to navigate all digital channels and social media platforms Technical requirements: Students need a headphone/microphone and camera through a computer connected to the internet to use 'Collaborate Ultra ' within the CANVAS learning management system.
Admission requirements
Meeting the minimum entry requirements for the course does not guarantee an offer of a place. See admission requirements for general information about the admission process.
Credit transfer
Credit is granted in recognition of previous study and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis.
Recognition of prior learning
Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis.
Finding your fit
At Swinburne, we recognise that not one size fits all. If this course doesn’t meet all your study criteria, check out these alternatives.
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Diploma of Business
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Diploma of Graphic Design
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Diploma of Screen and Media - Film and Television
Course structure
Students will need to complete 6 core units and 3 elective units in a self-paced online fashion. Units are delivered in 8 week blocks, with 4 intakes a year. Units have been clustered together to enable students to progress efficiently through the material, with topics that work well together. It is recommended that students complete Clusters 1 and 2 (in any order) before commencing Clusters 3 and 4. This will ensure you have the foundational knowledge you need before beginning more advanced units.
Your units
| Units of study | Unit code |
|---|---|
| Core units | |
|
Plan, implement and manage content marketing
Core unit, 80.0 credit points |
NAT10904001 |
|
Plan, conduct and optimise organic social media marketing
Core unit, 80.0 credit points |
NAT10904002 |
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Plan, manage and optimise paid social media advertising
Core unit, 80.0 credit points |
NAT10904003 |
|
Establish, build and leverage a personal brand on social media
Core unit, 80.0 credit points |
NAT10904004 |
|
Plan, implement and manage social media conversion strategies
Core unit, 80.0 credit points |
NAT10904005 |
|
Develop a social media strategy
Core unit, 30.0 credit points |
SIRXMKT006 |
| Elective units | |
|
Design and develop marketing communication plans
Elective unit, 60.0 credit points |
BSBMKG552 |
|
Undertake project work
Elective unit |
BSBPMG430 |
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Write persuasive copy
Elective unit, 50.0 credit points |
BSBMKG555 |
2024 fees
Full fee* ($AUD)
$4,920
Skills first government-subsidised place* ($AUD)
$2,830
2024 fees
Fees are estimates only
Fees published on this page are estimates only and are subject to change depending on individual circumstances at the time of enrolment. The above fees apply for units studied in 2023 only and may change for units studied in future years. There may be additional costs related to learning material and equipment.
Fees are estimates only
The indicative course fees shown apply to international students for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.
Skills first government-subsidised place
To qualify for a government-subsidised place, you must meet various eligibility criteria. The course you’ve applied for must also be offering government-subsidised places. Swinburne will determine your eligibility by conducting a full assessment of your eligibility during the course application process.
How do I pay my fees?
You can pay your Swinburne fees in person, via credit card, BPAY, or at Australia Post. Check to see if loans and employer sponsored training are also available.
International students need to pay tuition fees up-front by the relevant due date. You can find the due dates on your Statement of Account.
To pay your fees:
- log in to My Financials
- check your Australian bank account details are correct
- check your Statement of Account to see how much you owe
- pay using your preferred payment method.
Eligibility for VET student loans (VSL)
If you apply for a VET Student Loan, Swinburne must first verify your identity. If you are eligible, we will provide your enrolment information to the government so you can complete the application within their eCAF system.
The VET Student Loan amount for this course is capped. You must start repaying this loan once you earn above the compulsory repayment threshold.
Concessions rates for vocational students
Concession rates for Diploma and Advanced Diploma programs are also available if you self-identify as being of Aboriginal or Torres Strait Islander descent and qualify for a government-subsidised training place under the Indigenous Completions Initiative.
The eligibility criteria are set by the Victorian Government and assessed by Swinburne in accordance with government directives, which are subject to change at any time.
Student services and amenities fee
This funding serves to improve the student experience at Swinburne. You may use many or just some of the services and amenities that the fee provides.
From 1 January 2024, all Diploma level and above courses will contribute to the Student Services and Amenities fee. Below is the capped amount for 2023 as a guide ahead of fees for 2024 being announced.
Please refer to the Student Services Amenities Fee page for more information.
This funding serves to improve the student experience at Swinburne. You may use many or just some of the services and amenities that the fee provides.
This amenities fee is included within your annual tuition fee listed above. The fee shown in the capped amount for 2024.
Please refer to the Student Services Amenities Fee page for more information.
Scholarships
Scholarship applications for 2023 are open. Scholarships at Swinburne are about providing opportunity, promoting equity and recognising excellence and achievement. We want you to reach your potential and achieve your life and career goals.
Our handy guide will assist you to gather documents for your application.
When you apply for a Swinburne course, we automatically consider you for an international scholarship of up to 30 per cent off your course fees – no separate application required! Just apply for your Swinburne course of choice and when we review your course application, we will also assess you for an international scholarship.
Apply through an agent
Most international students use an education agent to help them through the application process. Swinburne has agents all over the world that can help you with your application to study. Search for a Swinburne representative in your country. If your country is not listed, please contact us.
Apply directly
Ready to take on a new challenge and reach your academic goals? If you already know which course you want to study and understand the entry requirements, what are you waiting for? Apply online! Remember, you cannot apply direct if you have an active VTAC application.
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I have previously worked in Marketing and thought I had a pretty good handle on Social Media, but the Diploma really brings it all together and presents it in a whole new light for my business - Wilderness Lab. I learned tips and strategies that are vital for marketing success across all platforms. Since finishing the Diploma, my followers and engagement have seen a HUGE increase.
Rini Puccetti , Diploma of Social Media Marketing
