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Diploma of Digital Marketing (Online delivery)
Overview
The Diploma of Digital Marketing ensures you gain skills and knowledge to maximise employment opportunities in this dynamic and growing industry. You will learn about the holistic digital landscape including omnichannel campaigns, social media, marketing strategies, digital automation and performance testing.
This is a nationally approved vocational course that is recognised throughout Australia.
Change of Preference Expo
Looking for your #1 VTAC preference? Explore your options and get personalised advice from course experts, based on your Year 12 results. Friday 13 December, Hawthorn campus.
Skills you’ll learn
- Strategic thinking
- Communication
- Digital skills
- Planning
- Automation
- Evaluation
Your career opportunities
- Digital Marketing Manager
- Digital Marketing Coordinator
- Marketing Automation Specialist
- Digital Communications Manager
- Social Media Manager
- Performance Marketing Manager
Why Swinburne?
1st Australian university to deliver this course
Fast growing industry
(Source: Seek Australia)Hybrid delivery
Pathway to further studies
Admissions
Applicants require a minimum of completion of Year 12 or equivalent. Non school leavers without formal qualification are welcome to apply. Students undertaking the Diploma of Digital Marketing are expected to have high level digital skills.
English language requirements
Satisfactory completion of one of the following:
- IELTS overall band of 6.0 (Academic Module) with no individual band below 6.0
- Swinburne’s English for Academic Purposes (EAP 5 Advanced level) with overall 65%, all skills 65% or above
- or equivalent measures available at English language requirements.
Need to undertake an English assessment for entry?
A prerequisite for many courses, the Pearson Test of English (PTE Academic) can now be done at our Hawthorn campus.
Credit transfer
Credit transfer is the recognition of academic credits gained through formal study (i.e. units of competency) completed either at another institute or in another qualification. The total amount of credit will vary from individual to individual, based on the unit/s that have been successfully completed.
Recognition of prior learning
Recognition of Prior Learning (RPL) is the process of transferring the skills and knowledge that you have acquired over your lifetime (irrespective of how they were obtained) against the requirements of the unit.
RPL is an assessment process that requires you to provide evidence that demonstrates how you meet the requirements of the unit/s. The amount and types of evidence you will need to provide will depend on the unit requirements.
Finding your fit
At Swinburne, we recognise that not one size fits all. If this course doesn’t meet all your study criteria, check out these alternatives.
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Diploma of Digital Marketing
Course structure
Students need to complete 8 core units via self-paced online delivery supported by weekly webinars.
Units are delivered in 9 week blocks (with 4 intakes per year).
Students may need up to 6 hours a week of self-directed study for each unit. Students can choose to enrol in either one or two units each block.
Your units
| Units of study | Unit code |
|---|---|
| Core units | |
|
Write persuasive copy
Core unit |
BSBMKG555 |
|
Develop social media engagement plans
Core unit |
BSBMKG546 |
|
Develop strategies to monetise digital engagement
Core unit |
BSBMKG547 |
|
Conduct omnichannel marketing
Core unit |
NAT10931001 |
|
Plan and conduct performance marketing
Core unit |
NAT10931002 |
|
Facilitate organic and earned marketing
Core unit |
NAT10931003 |
|
Apply marketing automation
Core unit |
NAT10931004 |
|
Test to optimise performance
Core unit |
NAT10931005 |
2025 fees
Full fee* ($AUD)
$7,500
2025 fees
Fees are estimates only
Fees published on this page are estimates only and are subject to change depending on individual circumstances at the time of enrolment. The above fees apply for units studied in 2025 only and may change for units studied in future years. There may be additional costs related to learning material and equipment.
Fees are estimates only
The indicative course fees shown apply to international students for the relevant year, based on a standard study load per year. Fees are assessed according to actual study load each semester, with variations to study load resulting in tuition fee adjustments. These fees generally include the Student Services and Amenities Fee (SSAF) and are subject to annual review. Enrolled students will receive reasonable notice of any fee changes before payment is due.
Skills first government-subsidised place
This training is delivered with Victorian and Commonwealth Government funding. To qualify for a government-subsidised place, you must meet various eligibility criteria. The course you’ve applied for must also be offering government-subsidised places. Swinburne will determine your eligibility by conducting a full assessment of your eligibility during the course application process.
How do I pay my fees?
You can pay your Swinburne fees in person, via credit card, BPAY, or at Australia Post. Check to see if loans and employer sponsored training are also available.
International students need to pay tuition fees up-front by the relevant due date. You can find the due dates on your Statement of Account.
To pay your fees:
- log in to My Financials
- check your Australian bank account details are correct
- check your Statement of Account to see how much you owe
- pay using your preferred payment method.
Concessions rates for vocational students
Concession rates for Diploma and Advanced Diploma programs are also available if you self-identify as being of Aboriginal or Torres Strait Islander descent and qualify for a government-subsidised training place under the Indigenous Completions Initiative.
The eligibility criteria are set by the Victorian Government and assessed by Swinburne in accordance with government directives, which are subject to change at any time.
Student services and amenities fee
This funding serves to improve the student experience at Swinburne. You may use many or just some of the services and amenities that the fee provides.
From 1 January 2024, all Diploma level and above courses will contribute to the Student Services and Amenities fee. Below is the capped amount for 2025 as a guide ahead of fees for 2024 being announced.
Please refer to the Student Services Amenities Fee page for more information.
This funding serves to improve the student experience at Swinburne. You may use many or just some of the services and amenities that the fee provides.
This amenities fee is included within your annual tuition fee listed above. The fee shown is the capped amount for 2025.
Please refer to the Student Services Amenities Fee page for more information.
SSAF fee* ($AUD)
$365.00
SSAF fee* ($AUD)
$365.00
Scholarships
Scholarship applications for 2025 are open. Scholarships at Swinburne are about providing opportunity, promoting equity and recognising excellence and achievement. We want you to reach your potential and achieve your life and career goals.
Our handy guide will assist you to gather documents for your application.
When you apply for a Swinburne course, we automatically consider you for an international scholarship of up to 30 per cent off your course fees – no separate application required! Just apply for your Swinburne course of choice and when we review your course application, we will also assess you for an international scholarship.
Apply through an agent
Most international students use an education agent to help them through the application process. Swinburne has agents all over the world that can help you with your application to study. Search for a Swinburne representative in your country. If your country is not listed, please contact us.
Apply directly
Ready to take on a new challenge and reach your academic goals? If you already know which course you want to study and understand the entry requirements, what are you waiting for? Apply online! Remember, you cannot apply direct if you have an active VTAC application.