Overview

The Diploma of Digital Marketing ensures you gain skills and knowledge to maximise employment opportunities in this dynamic and growing industry. You will learn about the holistic digital landscape including omnichannel campaigns, social media, marketing strategies, automation and performance testing.

This is a nationally approved vocational course that is recognised throughout Australia.

  • Nationally recognised training
    Nationally recognised training
  • TAFE Victoria
    TAFE Victoria
Interested in this course?

Find out more about this course and other Vocational Education and Training (VET) courses at one of our on-campus Try VET events. Get all the information you need to kickstart your career.

Skills you’ll learn

  • Strategic thinking
  • Communication
  • Digital skills
  • Planning
  • Automation
  • Evaluation

Your career opportunities

  • Digital Marketing Manager
  • Digital Marketing Coordinator
  • Marketing Automation Specialist
  • Digital Communications Manager
  • Social Media Manager
  • Performance Marketing Manager

Location options

  • Online

Why Swinburne?

1st Australian university to deliver this course

Fast growing industry

(Source: Seek Australia)

Self-paced online delivery

Pathway to further studies

Admissions

Applicants require a minimum of completion of Year 12 or equivalent.  Non school leavers without formal qualification are welcome to apply. Students undertaking the Diploma of Digital Marketing are expected to have high level digital skills, .

Other requirements

Technical Requirements

To use Collaborate Ultra within the CANVAS learning management platform, students will need headphones and a computer with a microphone and camera that is connected to the internet.

Admission requirements

Meeting the minimum entry requirements for the course does not guarantee an offer of a place. See admission requirements for general information about the admission process.

English language requirements

Satisfactory completion of one of the following:

Need to undertake an English assessment for entry?

A prerequisite for many courses, the Pearson Test of English (PTE Academic) can now be done at our Hawthorn campus.

Credit transfer

Credit transfer is the recognition of academic credits gained through formal study (i.e. units of competency) completed either at another institute or in another qualification. The total amount of credit will vary from individual to individual, based on the unit/s that have been successfully completed. 

Recognition of prior learning

Recognition of Prior Learning (RPL) is the process of transferring the skills and knowledge that you have acquired over your lifetime (irrespective of how they were obtained) against the requirements of the unit.  

RPL is an assessment process that requires you to provide evidence that demonstrates how you meet the requirements of the unit/s. The amount and types of evidence you will need to provide will depend on the unit requirements.

Finding your fit

At Swinburne, we recognise that not one size fits all. If this course doesn’t meet all your study criteria, check out these alternatives.

Course structure

Students need to complete 8 core units via self-paced online delivery supported by weekly webinars. 

Units are delivered in 9 week blocks (with 4 intakes per year).  

Students may need up to 6 hours a week of self-directed study for each unit. Students can choose to enrol in either one or two units each block. 

8
Core units
=
Diploma
Nominal indicative hours: 720

Your units

Units of study Unit code
Core units
Conduct omnichannel marketing
Core unit
NAT10931001
Plan and conduct performance marketing
Core unit
NAT10931002
Facilitate organic and earned marketing
Core unit
NAT10931003
Apply marketing automation
Core unit
NAT10931004
Test to optimise performance
Core unit
NAT10931005
Write persuasive copy
Core unit, 50.0 credit points
BSBMKG555
Develop social media engagement plans
Core unit, 50.0 credit points
BSBMKG546
Develop strategies to monetise digital engagement
Core unit, 60.0 credit points
BSBMKG547

2024 fees

Full fee* ($AUD)

$6,990

Yearly fee* ($AUD)

$0.00

2024 fees

Yearly fee* ($AUD)

$0.00

Fees are estimates only

Fees published on this page are estimates only and are subject to change depending on individual circumstances at the time of enrolment. The above fees apply for units studied in 2024 only and may change for units studied in future years. There may be additional costs related to learning material and equipment.

Fees are estimates only

The indicative course fees shown apply to international students for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. International tuition fees are generally inclusive of Student Services and Amenities Fee (SSAF). All fees are subject to annual review and may be adjusted.

How do I pay my fees?

You can pay your Swinburne fees in person, via credit card, BPAY, or at Australia Post. Check to see if loans and employer sponsored training are also available.

International students need to pay tuition fees up-front by the relevant due date. You can find the due dates on your Statement of Account.

To pay your fees:

  • log in to My Financials
  • check your Australian bank account details are correct 
  • check your Statement of Account to see how much you owe 
  • pay using your preferred payment method.

Concessions rates for vocational students

If you’re enrolling in a Certificate IV-level program or below, are eligible for a government-subsidised training place and hold a valid concession card, you may be eligible for a concession of 80 per cent off the published fee of your unit(s) tuition – which means you’ll only be charged 20 per cent of the published fee.

Student services and amenities fee

This funding serves to improve the student experience at Swinburne. You may use many or just some of the services and amenities that the fee provides.

From 1 January 2024, all Diploma level and above courses will contribute to the Student Services and Amenities fee. Below is the capped amount for 2023 as a guide ahead of fees for 2024 being announced.

Please refer to the Student Services Amenities Fee page for more information.

This funding serves to improve the student experience at Swinburne. You may use many or just some of the services and amenities that the fee provides.

This amenities fee is included within your annual tuition fee listed above. The fee shown in the capped amount for 2024.

Please refer to the Student Services Amenities Fee page for more information.

SSAF fee* ($AUD)

$351.00

SSAF fee* ($AUD)

$351.00

Scholarships

Scholarship applications for 2023 are open. Scholarships at Swinburne are about providing opportunity, promoting equity and recognising excellence and achievement. We want you to reach your potential and achieve your life and career goals. 

Our handy guide will assist you to gather documents for your application.

When you apply for a Swinburne course, we automatically consider you for an international scholarship of up to 30 per cent off your course fees – no separate application required! Just apply for your Swinburne course of choice and when we review your course application, we will also assess you for an international scholarship.

Apply through an agent

Most international students use an education agent to help them through the application process. Swinburne has agents all over the world that can help you with your application to study. Search for a Swinburne representative in your country. If your country is not listed, please contact us.

Representatives and agents
10931NAT
Search for agents

Apply directly

Ready to take on a new challenge and reach your academic goals? If you already know which course you want to study and understand the entry requirements, what are you waiting for? Apply online! Remember, you cannot apply direct if you have an active VTAC application.

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Upcoming events
Swinburne Innovation Challenge
26-June-2024