Graduate Certificate of Marketing
Course handbook
General Information
Overview
Want to develop the technical, practical and analytical skills to succeed in marketing while working with real clients? Our Graduate Certificate of Marketing includes foundation units across design thinking, data analysis, consumer behaviour and digital marketing. Upon graduation you can seek work in the industry or pathway to a Masters degree.
Study structure
Successful completion of the Graduate Certificate of Marketing requires students to complete units of study to the value of 50 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
Full-time study: 100 credit points/eight standard units of study per year
Part-time study: 50 credit points/four standard units of study per year
One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
See the course planner for an example degree structure.
Full-time study: 100 credit points/eight standard units of study per year
One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)
See the course planner for an example degree structure.
| Units of study | Unit code |
|---|---|
| Core units | |
|
Opportunity Discovery, Creativity and Design
Core unit, 12.5 credit points |
ENT60009 |
|
Data Empowered Marketing
Core unit, 12.5 credit points |
MKT60011 |
|
Consumer Behaviour
Core unit, 12.5 credit points |
MKT60012 |
|
Global Digital Marketing
Core unit, 12.5 credit points |
MKT70017 |
Aims and objectives
At completion of the Graduate Certificate of Marketing, graduates will be able to:
- Apply coherent and developed knowledge of marketing concepts in diverse contexts and applications using critical thinking
- Apply problem solving, design and decision making methodologies to identify and provide innovative solutions to complex problems with reference to established frameworks
- Communicate proficiently in professional practice to a variety of audiences, function as an effective member or leader of a team, and use the basic tools and practices of marketing within project work
- Demonstrate integrity, ethical conduct, accountability, respect and a developing awareness of professional practices and cultural norms in a global and sustainable context.
Career opportunities
You will be capable of taking a whole-of-business approach to marketing and will be equipped to take on senior roles in digital marketing, advertising, branding, consultancy, market research, corporate communications and customer experience.Aims and objectives
Graduate skills
The Graduate Certificate of Marketing provides an avenue for graduates to gain specialist theoretical and practical knowledge in marketing, the major driver of revenue and profits for most organisations. The key vocational outcomes will lead to better job performance, together with potential new career opportunities in the marketing discipline.
Admission criteria
Information about Swinburne's general admission criteria can be found at Admissions at Swinburne - Higher Education webpage.
Interested in the Graduate Certificate of Marketing?
From state-of-the-art facilities to opportunities to engage with industry – this course is designed with your future in mind. Let's get started.