Faculty of Business and Law

Customer Experience and Insight (CXI) Research Group

Advancing the art and science of experience across the four pillars of retail and consumer behaviour, service innovation, employee experience, and sport and wellbeing.

Sean Sands is co-director of Swinburne's Customer Experience and Insight (CXI) Research Group.

Never have expectations of brands been higher. When we enter a physical store, we expect magic, experience, and immersion. We work with organisations and brands to generate powerful insights that inform optimal customer experiences, innovations, and actionable strategies.

Sean Sands

CXI Director | Associate Professor of Marketing