Customer Experience and Insight (CXI) Research Group
Advancing the art and science of experience across the four pillars of retail and consumer behaviour, service innovation, employee experience, and sport and wellbeing.
Never have expectations of brands been higher. When we enter a physical store, we expect magic, experience, and immersion. We work with organisations and brands to generate powerful insights that inform optimal customer experiences, innovations, and actionable strategies.
CXI Co-Director | Associate Professor of Marketing