In Summary

  • New course to be offered at Hawthorn campus
  • A Victorian-first option to specialise in social media management is available 
  • Applications are now open for Semester 1 2017

To prepare graduates to be leaders in a changing media landscape, Swinburne has launched a Master of Media and Communication.

The course has been designed from the ground up to meet the demands and challenges of the media industry, including a Victorian-first option to specialise in social media management.

“Graduates need to be able to build their own media industry futures,” Course Director and Swinburne lecturer Dr Diana Bossio says.

“It’s likely that graduates coming out of media degrees now are going to be in jobs that we haven’t even heard of yet.

We want to create graduates that are innovative, creative, entrepreneurial, and who are able to sell both media products and themselves as the creators of those products.”

The Master of Media and Communications provides students with the option of four specialisations:

  • Media practice
  • Digital journalism
  • Strategic communication  
  • Social media management

The course also provides the opportunity to work on a substantial industry-based media project that builds relationships with industry and external stakeholders.

Partners include The Arts Centre, Zoos Victoria, Australian Unity and other leading Australian companies.  

“We are aiming to have this course be the most responsive to the reality of working in the media industry,” Dr Bossio says.  

A unique online program will see students work with a media industry mentors to help them understand networking and the skill sets required to foster links with industry.

Students will learn a range of digital technology, professional development and project management skills that are applicable to diverse media organisations or their own media project work.

For more information and to apply, see: Master of Media and Communication