Lawrence J. Ring
Lawrence is Chancellor Professor of Business and the Executive MBA Alumni professor of Executive Education at the Raymond A. Mason School of Business at the College of William & Mary. He was the founder and first director of William & Mary’s Executive MBA Program, and served the business school as associate dean for academic affairs. His teaching and research interests focus on marketing management, and marketing and retailing strategy. He has received numerous teaching awards including the Thomas Ashley Graves Award for Sustained Excellence in Teaching.
He is the co-author of the books: Decisions in Marketing, Retail Management, and Strategic Marketing, and has published a variety of scholarly articles, technical notes, and cases. In 1983, he co-founded the executive education program, Strategic Planning and Management in Retailing. He has served on the boards of directors of five publicly-held retail companies.
Ronald L. Hess
Ronald is an Associate Professor of Marketing at the Mason School of Business at the College of William & Mary. He currently teaches Customer Experience Management and the Business-to-Business Marketing Career Acceleration Module (CAM) in the William & Mary MBA Program. He is a two-time winner of the Outstanding Professor Award at the Mason School of Business at the College of William & Mary.
Professor Hess has considerable experience in consulting and executive education in the retail industry. His expertise involves managing the in-store and digital retail experience, improving customer satisfaction and improving customer profitability and customer lifetime value. He has published scholarly research in several highly reputable academic journals and authored cases on many important retailers. Hess has also taught in the Babson Strategic Retailing Program for about ten years, and has worked with many retailers in Australia, USA, South America, Europe and Asia.
John S. Strong
John is the CSX professor of finance and economics at the Raymond A. Mason School of Business at the College of William & Mary (USA). He received his master’s degree and PhD from Harvard, where he also has taught. Strong focuses on financial analysis of retailing, especially in the areas of productivity analysis, project evaluation, acquisition valuation, the retail credit industry, and merchandise performance. He has published numerous articles and cases on these subjects, and is currently writing a comprehensive text on retail finance.
John is a twenty-time winner of the William & Mary MBA and Executive MBA Outstanding Professor Awards, and received the Thomas Jefferson Teaching Award at the college’s Tercentenary Celebration in 1993. He has taught in the Babson Strategic Retailing Program for almost two decades, and has worked with numerous retailers across Australia, the Americas, Europe, Africa, and Asia.