Sue Bolton’s career has taken her to almost every corner of the globe, but now she’s focussed on a large-scale optimisation and innovation project at Netflix in Los Angeles, California.
As the Globalization PM (Program & Project) Manager at the world’s leading internet entertainment service, Sue is passionate about connecting users to technology that is personalised for them. For global Netflix users, that means exposure to content translated into local languages and content created specifically for local markets.
Sue says that scaling for all audiences allows users to engage with their content in more meaningful ways, and this is reflected in viewing, user and revenue numbers for Netflix. “This idea of creative localisation is new to the industry. I’ve had to reorganise and mentor a whole new team and set a brand new end-to-end vision and direction,” says Sue.
Sue Bolton, Globalization PM (Program & Project) Manager, Netflix.
In 2015, Netflix was operating in 50 countries. By 2018, the company had expanded to 190 countries. To drive an authentic, creative, international localisation strategy, Sue says she had to establish clear roles and responsibilities within the team.
“The work is complex, challenging and ever changing. In my team, there is no hierarchy or running decisions up a chain of command. You are responsible for making the decision that is best for the business,” says Sue.
Sue loves the autonomy of working at Netflix and the culture of innovation. She describes the culture as supportive, transparent, inclusive, diverse and fast-paced.
“My team is strong, innovative, creative and fun. I get to manage really smart, driven people, which makes me incredibly proud,” she says.
“The scope of responsibility at any level is far more significant than any other company I have worked for. I love that I get to be full of ideas and actually implement them.”