I've always had an interest in finding a solution to the environmental problem created by single-use water bottles. I started looking at design solutions with my friend Jonathon Byrt. We were fed up with the number of single-use bottles being used and discarded each day and the environmental impact that this was creating.
We knew the only way we could make a real, positive change was to provide a more convenient option. I went to work on designs and produced some prototypes for a slim, reusable water bottle so we could test its functionality.
In August 2014, after months of preparation, we launched the memobottle™ on crowdfunding platform Kickstarter. With a target goal of $15,000, , we were fortunate enough to receive support from 6,118 backers and over $261,000 in funding.
The slim and convenient design of the memobottle™ and the environmental stance that our brand took against single-use water bottles clearly resonated with people.
Memobottle has the ability to change people's mentality around how water can be consumed."